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广誉远“好孕中国”公益计划取得积极进展

2017-08-24 05:46:13   中国青年网

▲广誉远董事长张斌在西普会现场演讲

▲广誉远董事长张斌在西普会场接受记者采访

▲国家级非物质文化遗产传承人柳惠武老师在西普会现场制作定坤丹

8月16日至21日,2017第十届西普会在海南博鳌召开,数百位医药行业专家、大健康企业领袖和连锁药店领军人物齐聚一堂,围绕“健康产业的变迁”和“市场的觉醒”,结合医改深化交流分享,共同探讨中国医药和健康产业的发展和未来。

在“市场价值:商品力再造”论坛上,国药老字号广誉远董事长张斌发表了《共享人口新红利优质服务助好孕》的主题演讲,分享了广誉远国药“好孕中国”计划的实施理念、创新营销模式和阶段性成果。

A “好孕中国”计划——满足消费者需求的选择

在2017年4月的西湖论坛上,广誉远国药联合中国家庭文化研究会、中国优生科学协会、中国妇女杂志社、中国医药物资协会和中华中医药学会生殖医学分会共同启动“孕育希望共创未来——广誉远‘好孕中国’公益计划”。

说起这一公益计划设立的初衷,张斌董事长说:“两孩政策全面放开以来,给想再生一个孩子的家庭送去了福音。但由于环境污染、生育年龄推迟、生活压力等原因,一方面不孕不育人群在增加,另一方面出生儿死亡率和缺陷率风险也在加大。”

一项数据佐证了张斌董事长的言论。根据中国人口协会、国家计生委联名发布的《中国不孕不育现状调研报告》显示,中国的不孕不育发病率在12.5%-15%,患者人数超过4000 万,即意味着8对夫妇中就有1对患有不孕不育问题。

二胎政策开放后,国内符合二孩标准的夫妻大约在9000万对,其中有6000万女性在35岁以上。这部分高龄产妇想怀孕,很多都需要辅助生殖手段,由此可见,备孕市场容量巨大,致力于“提高受孕率、实现优生优育”的“好孕中国”公益计划应运而生。

B 新零售时代,开启线上线下互动的营销新模式

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