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百度外卖的高质量用户远超你想象,饿了么这次赚到了

2017-08-24 17:56:16   国际在线

传了那么久饿了么收购百度外卖的新闻,今天终于等来了官宣。最近大家都在分析百度外卖是如何一步步找到接手人的,以8亿美元从行业老三换老大是个不错的结局。其实,百度外卖的价值才是三巨头里最被低估的,饿了么这次是真的赚到了!不信小编这里就分析给你看。

大家都知道,百度外卖从出身起的slogen就是“只做有品质的外卖”,其诞生初期,巩振兵就把重点放在白领市场和专门的配送团队建设上。当时饿了么和美团还在校园市场里厮杀,百度外卖找到了白领这个很好的市场切入点,填补了市场空缺,同时自有专门配送团队的建设对于提高服务品质立竿见影,很好地契合了白领人群的消费需求。

2015年05月,百度外卖首夺白领市场占有率第一。到第三季度,百度外卖在北京的专送订单数是美团外卖的10倍。

那么百度外卖平台商户在白领心中的真实口碑如何呢?一般来说,中国白领人群对主流第三方外卖平台入驻商户的满意度度从以下几个维度比较: 高端餐饮品牌数量、餐馆质量、商家信息准确、真实、商家客服态度、餐饮味道、食品价格、食品安全。在2016年的DCCI调查数据中,三大外卖巨头美团外卖、百度外卖、饿了么当中,百度外卖博得头筹,在所有维度中都取得了最高分。

另一份2016年的QuestMobile榜单中,还增加了有车人群TGI指标(指的是该APP有车一族比例与总体智能设备用户人群中有车一族人群比例的比值),其中,百度外卖的有车人群TGI指标达到168,创外卖行业新高。

这份数据还显示,在外卖服务APP不同城市层级月度渗透率上,一二线城市明显渗透率更高,其中,百度外卖在一线城市的月度渗透率最高,达79.5%,百度外卖在白领当中的活跃程度可见一斑。

在优质餐厅方面,据公开资料,百度外卖与全国30多万家优质品牌特色餐厅有合作关系,做高端餐饮底气很足。

除了上面说的高质量商户和用户的优势,百度外卖的智能物流调度系统也有亮点,已迈入全新的“调度系统4.0”时代,围绕全局最优和空驶调度两个核心,形成了基于用户分级、商户分级的差异化配送交付能力,每一单的平均配送时长已经降低至30分钟内。

近日,艾媒咨询发布的2017上半年餐饮外卖市场报告显示,中国在线餐饮外卖市场的份额集中度正进一步加剧。其中,饿了么以41.7%的份额保持领先,美团外卖以41%的占比紧随其后,百度外卖则保有13.2%的份额。

也就是说,如果饿了么即将收购百度外卖的消息属实,二者合并后的市场份额将超过5成,分析认为,这对市场份额领跑的饿了么来说,将在与美团的拼杀中扩大领先优势。

小编相信,本身基础雄厚的饿了么有了百度外卖的高质量用户和配送技术加持,离稳稳占据市场老大的时候也不远啦。下半场的厮杀一定更精彩,小编已经搬好板凳,等着外卖红包飞来!

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