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中粮地产板块首倡“重度运营”

2017-08-24 15:01:59   中国青年网

今年5月,第一代央企地标北京中粮广场C座顺利完成了“商改写”转型,历时227天的重装改造为中粮广场注入新的活力。

记者从近日举行的品牌发布会上了解到,中粮集团地产板块未来5年,将着眼于“C.O.R.E.品牌力”升级、强化“未来品质生活方式服务商”、“逐步做强以悦客会为品牌的城市级客户资产管理平台”三个核心发力点,继续践行“每天深度影响100万精英社群生活”的美好愿景。

“未来品质生活方式提供商”是中粮集团地产板块北京区域首次明确提出的品牌定位,意在探索全业态地产创新,多向深入发展。据介绍,中粮集团地产板块首创的城市级客户资产管理平台悦客会,实现了从客户关系管理到客户资产管理的行业创新。

本报记者 陈静思

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