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文化节目数量上“放卫星”, 内容却在小圈子里打转

2017-08-24 04:31:14   中国青年网

徐颢哲

暑期档的综艺秀市场,文化类节目迎来了一波小高潮。浙江卫视的《汉字风云会》和《向上吧,诗词》正在热播,山东卫视的《国学小名士》也于上周开播。而湖南卫视的《诗词天下星》、江苏卫视的《成语中华》,以及黑龙江卫视的《见字如面》第二季即将进入播出尾声。只是,呈现扎堆之势的文化类节目,看似热闹,却有点鸡肋。

一个暑期档,文化类节目在数量上实现了“放卫星”,内容上却总在字词、成语、诗歌、信件的小圈子里打转。论诗词类节目的鼻祖,当属河北卫视五年前开播的《中华好诗词》。作为全国第一档将中国诗词文化与娱乐相结合的节目,赵忠祥等人组成“超强智慧团”,解析经典诗词。该节目已播出四季,8月初第五季开播。五年之后,今夏涌现的同类节目,主要模式依然没变:几个所谓专家组成“某某团”,点评一番,皆大欢喜。

不少文化类节目有一个明显套路:少年+诗词。比如浙江卫视的《汉字风云会》采用小学生相互对垒的表现形式,挑选了大量常用易错和应知应会词语进行考察。安徽卫视的《少年国学派》以“导师选人亲自督战”为比赛形式,导师带领小学员组建战队,进行成语故事演绎、自由演讲、导师学员辩论PK等国学竞技。山东卫视的《国学小名士》除了考察古诗词、诗文,也把“诗书礼乐骑射”及服饰、建筑、民俗等知识,纳入考察范围。

其实,文化类节目集中在这个暑期出现,一个重要的原因是政策调控。随着国家新闻出版广电总局出台相关文件,要求控制娱乐性的综艺节目,大力倡导、鼓励制作播出具有中华文化特色的自主原创节目,各大电视台、制作方因此开始追赶文化大潮。然而,许多制作团队并没有做好准备,就仓促开始录制。暑期档已经播出的文化类节目,收视率大多低迷,其实是必然——类似的内容观众已经看了太多,很难再有惊喜。

许多怀有投机心理的人最关心的问题是,文化类节目有一个现成的模式吗?答案是几乎没有。在《中国汉字听写大会》《见字如面》等节目成为“爆款”前,市面上根本没有类似的模式。一手打造上述节目的关正文说过,他的团队每次做的,都是别人没动过的题材,都是从零开始,因为谁都没有经验,谁也不知道你要干什么。然而,不少制作方和投资方却抱着一个想当然的错误认知:文化类节目很好做,“拿来主义”很好用嘛!毕竟中华五千年的诗词文化博大精深,中国人从小学、中学到大学都在学诗词,用电视综艺的形态表现大众耳熟能详的内容,貌似容易成功。

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