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央视启动《国家宝藏》打造文化年新高度

2017-08-23 08:40:57   央广网

九大博物馆馆长首次集体亮相电视荧幕

8月22日,中央电视台大型文博探索节目《国家宝藏》在北京召开项目启动仪式,故宫博物院等9家博物馆馆长集体亮相。历经两年的筹备、研发,央视倾尽全力希望为全国观众打造又一场文化盛宴,以及具有高度关注话题的文化事件。

央视副总编辑朱彤说,“今年以来,随着央视《中国诗词大会》、《朗读者》等节目的热播,2017年逐步被定格为央视文化节目元年。追随文化一度成为风潮,回归传统和匠人精神无论是线上线下都成为热议的话题,这不断激励着我们电视工作者坚定文化自信、弘扬优秀文化的决心。《国家宝藏》正是央视肩负国家媒体责任的又一次与时俱进的创新尝试,我们从创作的源头上秉持节目气象的高品质和大格局,精益求精、精雕细磨,让央视文化节目品牌再创新高度。”

国家文物局博物馆与社会文物司副司长罗静表示:“博物馆正成为一种新的生活方式,参与的观众不只是陈列展览的欣赏者,更成为博物馆的共同见证者,《国家宝藏》节目立意高形式新,国家文物局将给予大力的支持,我们也期待通过此次电视的国家队和博物馆国家队的合作,能够为全社会提供一场精彩的文化盛宴,为弘扬中华优秀传统文化做出贡献。”

深耕文化土壤,“国宝重器”讲述中华文明传奇

文化节目一直是央视作为国家电视台的责任坚守,在综艺盛行的时代,央视也依靠不断的创新,推出了一档又一档有影响力的高品质文化节目。2017年,《朗读者》《中国诗词大会》等节目的出现,让电视行业迎来了文化节目的大爆发。

中华文明延续着我们国家和民族的精神血脉,既需要薪火相传、代代守护,也需要与时俱进、推陈出新。央视在第四季度推出《国家宝藏》,是央视面对新局面的一种前瞻性战略布局。中央电视台副总编辑朱彤说:“央视是电视行业的引领者,在文学等细分题材被集体消费的时候,我们要着眼未来,探索新的方向。央视与故宫两大文化体强强联合,搭档国家级的博物馆鼎力加盟,《国家宝藏》力图对每一件文物的前世今生进行梳理与总结,与观众在一眼万年中,感悟传统文化的深厚与自豪。”习近平总书记曾说,“博物馆是保护和传承人类文明的重要殿堂,是连接过去、现在、未来的桥梁”,《国家宝藏》与故宫博物院、上海博物馆、南京博物院、湖南省博物馆、河南博物院、陕西历史博物馆、湖北省博物馆、浙江省博物馆、辽宁省博物馆9家博物馆联手,在文博领域进行深入挖掘,是在文化节目蓝海中寻求下一个“标杆”。

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