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《醉玲珑》持续热播 爱奇艺豪揽近四成流量强势领先全网
2017-08-23 17:47:56 中国经济网
目前,东方玄幻IP巨制《醉玲珑》正在爱奇艺热播,剧中巫族圣巫女凤卿尘与明君元凌出生入死、相爱相伴的故事赢得行业和用户盛赞。截至目前,《醉玲珑》全网播放量已达46.1亿,其中爱奇艺独揽17.4亿流量,以高达37.59%占比强势领先全网。另外,8月19日,作为该剧主演、爱奇艺首席会员推荐官的陈伟霆惊喜亮相爱奇艺VIP专属见面会,为用户带来更精彩的娱乐新体验。可以窥见,爱奇艺正依托全网最大用户群体的优势,密切关注用户的核心需求,促进娱乐生态环境持续健康发展的同时,构建爱奇艺丰富的娱乐世界。
自《醉玲珑》开播以来,爱奇艺充分利用黄金位置推荐、精彩片花、幕后花絮、《神剧亮了》等多种形式为其宣发造势。爱奇艺还独家发行魔幻ARPG网页游戏《醉玲珑》,让用户创新体验双时空玩法,充分释放《醉玲珑》的超强IP势能,全方位刷新用户娱乐体验。在爱奇艺强大运营实力的助力下,《醉玲珑》相关微博话题阅读量已超66.8亿,该剧主演在爱奇艺泡泡圈子的圈友也已超过232.2万,不少圈友表示:“每周四、五守在爱奇艺等更新,成了这个夏天最坚持的事”。
作为国内视频行业领跑者,爱奇艺始终秉承“青春阳光正能量”内容价值观,在Q3陆续为用户奉上古装传奇剧《楚乔传》、青春偶像剧《夏至未至》、东方玄幻剧《醉玲珑》、主旋律题材《深海利剑》《反恐战队之猎影》《血染大青山》、都市谍战剧《守卫者浮出水面》、都市爱情喜剧《人间至味是清欢》、时装律政剧《盲侠大律师》以及悬疑探案剧《河神》等多元题材热门大剧,成绩亮眼,爱奇艺超强的平台运营实力与内容分发能力充分展现。接下来,古装爱情喜剧《大话西游之爱你一万年》、都市情感剧《一路繁花相送》、近代都市剧《远大前程》也将陆续上线爱奇艺,真正实现爱奇艺青春季“你想看的剧都在爱奇艺”的主题,全力打造全新的娱乐世界。
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