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爱奇艺尖叫之夜北京演唱会线上直播破千万

2017-08-22 19:20:31   中国青年网

8月19日,历时近3小时的青岛纯生爱奇艺“尖叫之夜”北京演唱会完美落幕,迪玛希、许魏洲、金志文、SNH48等偶像倾情献唱;《中国有嘻哈》人气选手、爱奇艺超级网剧《河神》、自制网剧《盲侠大律师》剧组人气演员纷纷到场互动助阵,引发现场粉丝尖叫连连,热度持续不减。距官方数据显示,当晚直播期间线上直播总播放量突破1000万,一举创下爱奇艺尖叫之夜演唱会数据新高。与此同时,#尖叫之夜#微博相关话题阅读量突破12亿次,并荣登热搜榜前三名。

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爱奇艺“尖叫之夜”演唱会以更具“互联网思维”的方式颠覆传统线下演唱会形式并在科技创新方面不断突破,通过爱奇艺泡泡圈、AR抢礼物、线上派发虚拟红包、VR体验区、3D 180度直播等高科技互动方式极大的调动了用户的参与热情;“线上投票”环节更全面增强了线上与线下用户的互动体验,以线下场景反向传输线上,实时增强用户的参与感。值得一提的是,基于“娱乐+IP”的平台优势,爱奇艺“尖叫之夜”演唱会相互打通平台头部IP资源,实现超级网综、超级网剧内容间的串联,相互协同释放IP价值最大化。

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以北京演唱会为例,爱奇艺现象级超级网综《中国有嘻哈》人气选手PG One、VAVA、李大奔、鬼卞、孙八一等超人气选手全部到场助阵,为用户带来极具震撼的表演;爱奇艺超级网剧《河神》人气演员李现、张铭恩;高口碑自制网剧《盲侠大律师》主演王浩信、张振朗也亲临现场与线上线下粉丝游戏互动。爱奇艺通过强大的整合能力,通过资源整合捆绑,进一步打通头部内容IP,全面聚集年轻粉丝用户,并通过对互联网思维的熟练运用,实现线下狂欢到线上直播的闭环体验,将内容及品牌影响力最大化释放,进一步形成行业区隔和竞争力。

今年1月,CNNIC(中国互联网络信息中心)发布的《第39次中国互联网络发展状况统计报告》同样清晰地显示了线上演唱会的增长势头:数据显示,截止2016年12月,演唱会网络直播使用率为15.1%,增速仅次于游戏直播,由此可见其发展潜力。视频娱乐行业布局大型线下音乐活动已经成为趋势,演唱会直播市场正在迎来风口。爱奇艺凭借敏锐的娱乐嗅觉,通过线下举办演唱会并线上直播的形式,向市场集中展现创新的娱乐手段,不仅通过整合强大的明星资源,更利用其平台整合实力全面实现各头部内容IP的相互联动和渗透。爱奇艺尖叫之夜演唱会不仅是爱奇艺IP生态布局的集中呈现,也更是爱奇艺基于“大苹果树商业模型”下,通过极具创新性和前瞻性的形式聚焦年轻用户关注的一场娱乐盛宴,并进一步将爱奇艺娱乐王国生态实现落地,推动其商业价值催生出更大的发展空间。

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