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四川三甲医院互联网影响力TOP10出炉

2017-08-23 07:02:30   中国青年网

在四川省第二届院长城市圈高峰论坛暨第五届“榜样中国·我心目中的名医”大型公益评选活动颁奖典礼上,封面舆情公布了2017年上半年四川首份医疗重大舆情和大数据。数据分析显示,四川大学华西医院和华西第二医院占据成都地区三甲医院上半年互联网影响力前两位,这也是全省影响力最高的两家三甲医院,彰显了“华西”的品牌实力。此外,成都市第二人民医院夺得互联网影响力第三,超过了四川省人民医院,颇有“黑马”之风。而成都以外的三甲医院中,德阳市人民医院排名第一,且是网络传播力和品牌美誉度两个分项的第一。

医疗舆情如何解决

封面舆情现场支招

北京师范大学新闻传播学院教授张洪忠认为,社交媒体的出现并盛行,使得社交媒体舆情容易引起关注和形成焦点。因此,及时应对和处理舆情,就成为当今社会一种极为迫切的需求。“任何企业、社会组织,甚至个人,都需要及时掌握舆情走势,对舆情及时作出响应。”

对于医疗行业而言,更是如此。

在8月20日的四川省第二届院长城市圈高峰论坛上,封面舆情总监王棋现场为医院院长、相关职能机构人员作了题为《大数据时代的医疗舆情解决方案》的主题演讲。

医疗卫生是和每一个人息息相关的重大民生问题,80%的医疗行为会发生在公立医院,因此,公立医院是网络舆情高发地。医院是治病救人的场所,更是公共场所,既有医疗行业的专业性和特殊性,又有公共场所的流动性和开放性,那么就医体验会发生到每个人身上,就医体验获得共鸣后很容易在网络上被放大和扩散。

王棋表示,解读医疗舆情大数据热点不再局限于医患关系,而医疗一直以来都是公众、舆论、媒体关注的焦点。相关事件会迅速通过论坛、微博、微信、QQ群等各种传播途径扩散,且极易带动公众情绪,将当事医院、医务人员推向舆论浪尖。目前,在医疗行业,仍然存在不适当的舆情处理应对事件。

16起重大医疗负面舆情

其中3起应对不力

王棋在演讲中梳理了2017年全国上半年重大负面医疗舆情事件,并解读这些事件对医院的影响力和冲击力。

据封面舆情数据显示,上半年在全国范围内发生了:“青岛一医院违规操作致9人感染乙肝医院院长被免职”“国家卫计委等部门彻查浙江艾滋病病毒感染事件”“洛阳医院入职先交‘建院费’离职再交‘养成费’”“暗访京城微整形黑窝点:美甲店里1分钟瘦脸”“老太太卖假药卖出名,人送外号‘表演艺术家’”等,涉及医患关系、医院管理和突发事件的共16起重大医疗负面舆情,其中青岛、洛阳、深圳三地的三家医院在舆情发生后,存在不适当的舆情应对。数据还显示,医疗舆情还出现了一些新变化,比如涉医事件不再局限于医患关系。

此外,王棋还透露,四川医疗舆情及大数据共享平台也将正式启动,通过封面舆情大数据和人工智能技术,为医院呈现全面、多元化的“社情民意”。

华西都市报-封面新闻记者 程渝

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