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武汉伢的夏令营走入“航海时代”
2017-08-23 06:52:47 中国青年网
品牌房企进军教育业 带着孩子们玩“高端”
本报讯(记者唐婕) 房地产企业跨界并非新鲜事,物业、金融、互联网等处处能看到他们的身影。今夏,报名参加品牌房企组织的夏令营的武汉家庭多起来。
市民王先生是万科金色城市业主,今夏在业主群里看到万科浪骑游艇会青少年夏令营的招募消息,想给孩子报名因满员没报上。他说,报名的青少年可前往深圳的大鹏半岛,体验驾浪驭帆航海的乐趣。营期结束后,通过考试的孩子还能获得相关认证证书,对升学或是申请国外高校都有帮助。他关注到,万科还组织有冬令营,届时带孩子们去松花湖,学滑雪、学冬捕,“寒假时一定要早报名”。
赛艇、滑雪、冬捕,开展这些青少年鲜少有机会参与的主题活动是怎么考虑的?昨日,记者联系上武汉万科相关负责人李经理。她介绍,夏、冬令营是万科投身教育产业的探索之一。“无论是驾帆船还是冬捕,都是既锻炼体能又锻炼技能的项目,以往国内普通家庭参与得少,现在有很大市场需求”。
涉足教育行业的房企不只万科一家。今年7月,武汉碧桂园开展了“未来领袖国际夏令营”,东原地产也有此类活动开班。保利业主曾先生说,房企办的夏令营多是服务业主,报名的很多是同一小区里的孩子,参与这样的夏令营,也能锻炼孩子们与人相处的能力。
业内人士分析,房企办教育,能够立足国际视野,贴近家庭需求,整合社区资源,产生多方效应,未来将是中国教育业一支重要力量。
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