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国际酿酒大师艺术馆获“设计届奥斯卡”德国红点奖
2017-08-22 11:46:38 中国青年网
中新网8月22日电 近日,素有“设计届奥斯卡”之称的德国国际红点奖“最佳传播设计大奖”(2017 Red Dot 德国国际红点大奖 WinnerThe Red Dot Award Communication Design 2017)被北京国际酿酒大师艺术馆(MIBA)斩获。据悉,作为红点奖三大奖项(red dot由"red dot product design "产品设计奖,"red dot communication design "传播设计奖及"red dot design concept "设计概念奖,三大奖组成red dot设计奖家族)之一的“最佳传播设计大奖”,代表着最高美学设计水准的强大传播实力,其评选的标准极为苛刻, 被公认为国际性创意和设计的认可标志,获得该奖意味着作品外观及质感获得了最具权威的“品质保证”。
除红点奖之外,国际酿酒大师艺术馆从2016年6月开馆至今,一年之内还斩获了“London Design英国伦敦设计大奖公共空间-唯一金奖”、“中国现代装饰国际传媒奖年度休闲空间大奖-金奖”、“K- Design 韩国设计大奖空间建筑设计类大奖”、“TID 台湾室内设计大奖展览空间类大奖等众多国际空间奖项。
据悉,国际酿酒大师艺术馆由台湾著名设计师邵唯晏及其设计研究室-竹工凡木团队担纲设计。国际酿酒大师艺术馆(MIBA)位于中国北京玉泉路2号,其原型为古典俄式结构的工业建筑遗址,身躯经历了风雨沧桑,最终因着汰旧换新而退役,而国际酿酒大师艺术馆则是为这个荣光斑驳的容器,重新置入灵魂,凭借原址旧酒厂那浓浓的建筑时空场域,以当代的设计手法重新型塑,试图创造更多各种酒与人、或是人与人的交流空间。
在空间设计理念上,深入阐释了酒的蕴育内涵——土地、粮食、水、火等元素,将浑然天成的酿造过程配搭空间格局,形成了土、水、火、粮四个场域以及观者行走动线又呼应酿酒过程。每个空间因应机能的不同所产生的精神寓意也不同。
北京国际酿酒大师艺术馆(MIBA)以中外酿酒大师及艺术大师为核心主角,以工匠精神为灵魂,以社交情景为粘性,体验式地展示人类辉煌的酿酒文明成果。其以树立行业文化自信、品牌自信、品质自信,建立具有国际意义的酒文化地标、推动酒的文艺复兴为己任,坚持人本主义精神,将酿酒大师这一代表酒业极致工匠精神的群体从幕后推至前台,用当代艺术与场景式社交的方式,分享与传递匠心之美, 以自身特有的表达方式向酒业及各行业跨界巨匠致敬。
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