404 Not Found
404 Not Found
Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!
URL: |
http://3g.china.com:8080/act/news/11038989/20170822/31151691.html |
Server: |
cms-8-251 |
Date: |
2024/12/26 13:54:45 |
Powered by China
China
腾讯视频打造“综艺美” 真人秀+慢综艺联合捕获女性“芳心”
2017-08-22 11:15:59 中国经济网
根据相关数据显示:女性对综艺的关注度远远高于男性。其中,“2017年上半年观众爱看的综艺top10”中,女性受众的比例大多在60%以上。根据此用户画像分析,年轻女性已是综艺的核心受众,针对这部分人群打造出符合她们心理诉求的综艺节目会是各大视频网站的重中之重。
内容为王
女性综艺市场欣欣向荣 腾讯视频全面奉上女性综艺餐
腾讯视频始终深度关注用户需求,在女性用户占主导的综艺市场中,率先发力深耕女性类综艺。在黄金暑假档,以《极限挑战3》、《中餐厅》、《我们来了2》、《我们相爱吧之爱有天意》、《极速前进4》、《旅途的花样》等深受女性用户喜爱的精品综艺,精准击中女性用户痛点,构建出丰富的内容矩阵。
根据权威数据,2017年女性用户最喜爱的综艺类型为真人秀,占比高达63%。在腾讯视频“暑期燃一夏”的综艺主题之下,环球竞速真人秀节目《极速前进4》强势发力。欣赏美景与竞技比赛并行,女性用户对《极速前进4》始终爱得深沉。除此之外,在腾讯视频全网独播的《我们相爱吧之爱有天意》更是撒尽狗粮,被网友评为“最受女性用户喜爱的综艺”。在综N代逐渐显出颓势的综艺市场,《我们相爱吧之爱有天意》牢牢抓住女性用户,打出一手别致的甜蜜牌。
女性压力日益变大的当下,腾讯视频精心编排准备了情感慢综艺来为其减压。腾讯视频联合独播的《中餐厅》、《我们来了2》和大型明星旅游体验综艺节目《旅途的花样》等以它们独有的舒缓节奏深受女性喜爱。这三档同为优质王牌综艺,虽都是以团体活动为主打,但前两者更偏向于生活体验,后者更偏向于旅游与挑战。《我们来了2》本季在延续女性主题与视角的基础上加入传统文化的深度体验,在以往的全明星嘉宾阵容基础上,注入90后行业精英女性作为新鲜血液,更多元地展现优秀东方女性的成长轨迹。这档注重展示女性美的节目在开播后强势揽获过五成的女性观众。腾讯视频“暑期燃一夏”,以最佳的节目搭配形成组合拳强势出击,满足女性用户娱乐与放松的多种心理需要。
玩法为重
创意运营满足女性用户需求 独家幕后引爆女性互动流
相关的业内人士曾表示,“做内容要抓住最年轻、最活力、最冲动的那帮人。”这部分人群具有越来越强大的消费能力,主动分享的性格特质。显然,女性用户已经成为综艺市场中最大的这块“蛋糕”。除开节目本身过硬的品质,更需要强大的平台运营能力与新鲜有趣的互动玩法来吸引女性用户目光。
404 Not Found
404 Not Found
Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!
URL: |
http://3g.china.com:8080/act/news/11038989/20170822/31151691.html |
Server: |
cms-8-251 |
Date: |
2024/12/26 13:54:45 |
Powered by China
China
404 Not Found
404 Not Found
Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!
URL: |
http://3g.china.com:8080/act/news/11038989/20170822/31151691.html |
Server: |
cms-8-251 |
Date: |
2024/12/26 13:54:45 |
Powered by China
China
相关阅读
404 Not Found
404 Not Found
Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!
URL: |
http://3g.china.com:8080/act/news/11038989/20170822/31151691.html |
Server: |
cms-8-251 |
Date: |
2024/12/26 13:54:45 |
Powered by China
China
404 Not Found
404 Not Found
Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!
URL: |
http://3g.china.com:8080/act/news/11038989/20170822/31151691.html |
Server: |
cms-8-251 |
Date: |
2024/12/26 13:54:45 |
Powered by China
China
404 Not Found
404 Not Found
Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!
URL: |
http://3g.china.com:8080/act/news/11038989/20170822/31151691.html |
Server: |
cms-8-251 |
Date: |
2024/12/26 13:54:45 |
Powered by China
China
404 Not Found
404 Not Found
Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!
URL: |
http://3g.china.com:8080/act/news/11038989/20170822/31151691.html |
Server: |
cms-8-251 |
Date: |
2024/12/26 13:54:45 |
Powered by China
China
404 Not Found
404 Not Found
Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!
URL: |
http://3g.china.com:8080/act/news/11038989/20170822/31151691.html |
Server: |
cms-8-251 |
Date: |
2024/12/26 13:54:45 |
Powered by China
China
404 Not Found
404 Not Found
Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!
URL: |
http://3g.china.com:8080/act/news/11038989/20170822/31151691.html |
Server: |
cms-8-251 |
Date: |
2024/12/26 13:54:45 |
Powered by China
China
404 Not Found
404 Not Found
Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!
URL: |
http://3g.china.com:8080/act/news/11038989/20170822/31151691.html |
Server: |
cms-8-251 |
Date: |
2024/12/26 13:54:45 |
Powered by China
China
404 Not Found
404 Not Found
Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!
URL: |
http://3g.china.com:8080/act/news/11038989/20170822/31151691.html |
Server: |
cms-8-251 |
Date: |
2024/12/26 13:54:45 |
Powered by China
China
404 Not Found
404 Not Found
Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!
URL: |
http://3g.china.com:8080/act/news/11038989/20170822/31151691.html |
Server: |
cms-8-251 |
Date: |
2024/12/26 13:54:45 |
Powered by China
China
加载更多>>
404 Not Found
404 Not Found
Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!
URL: |
http://3g.china.com:8080/act/news/11038989/20170822/31151691.html |
Server: |
cms-8-251 |
Date: |
2024/12/26 13:54:45 |
Powered by China
China
404 Not Found
404 Not Found
Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!
URL: |
http://3g.china.com:8080/act/news/11038989/20170822/31151691.html |
Server: |
cms-8-251 |
Date: |
2024/12/26 13:54:45 |
Powered by China
China
404 Not Found
404 Not Found
Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!
URL: |
http://3g.china.com:8080/act/news/11038989/20170822/31151691.html |
Server: |
cms-8-251 |
Date: |
2024/12/26 13:54:45 |
Powered by China
China