新闻
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170822/31150954.html
Server: cms-8-251
Date: 2024/11/25 00:30:40

Powered by China
China

厨电业两线作战:淘汰赛与团体赛号角长鸣

2017-08-22 10:13:05   中国经济网

原标题:厨电业两线作战:淘汰赛与团体赛号角长鸣

与彩电企业倒退的利润率、白电企业普遍不到20%的利润增长率相比,厨电企业动辄30%-60%的利润增长率让整个家电业垂涎三尺,厨电行业也因此被称为整个家电行业的利润高地。

厨电企业获利丰厚就可以高枕无忧了吗?非也。

老板电器在2017年半年报中表示,房地产市场的波动、原材料价格的波动、行业集中度的不断提升,已成为影响厨电企业盈利能力的重要因素。

事实上,中国家电网记者在“2017中国厨电高峰论坛”前期的行业调研走访中发现,除了要应对宏观因素影响下的“淘汰赛”,中国厨电企业还正在打一场新兴厨电品类的“团体赛”,“天生富贵”的厨电企业并不像人们想象的那么无忧无虑。

“淘汰赛”的三重境界

奥维云网发布的厨电行业线下监测数据显示,在2017上半年,油烟机品类TOP10品牌市场份额为88.4%,同比增长1.6%,同期油烟机品类品牌数量减少了3%;燃气灶品类TOP10品牌市场份额为86.8%,同比增长1.9%,同期燃气灶品类品牌数量减少了8%;消毒柜品类TOP10品牌市场份额为91.6%,同比增长2.4%,同期消毒柜品类品牌数量减少了12%。由此看来,厨电行业的“淘汰赛”已然拉开战幕。

在许多行业人士看来,厨电行业身为利润高地,引来了综合性家电巨头以及其他资本力量的深度介入,可能会抢占一部分传统的专业性厨电企业的市场份额,厨电行业或将迎来一场深度洗牌。

不过记者通过调研发现,企业之间的市场竞争只是厨电行业“淘汰赛”中的一个层次,上游波动风险以及行业标准的倒逼、新兴品类对传统品类的替代趋势已经显现,这三股势力共同构成了厨电行业“淘汰赛”的三重境界。

格兰仕微波炉销售总监曾传涛告诉记者,除了原材料价格波动给家电企业带来成本压力之外,货物运输相关的规定以及“环保突击”也会在产品流通和制造领域带来成本的增加,综合以上因素进行粗略估计,相关企业成本上升幅度大概在8%到10%。

中国家用电器标准与技术相关专家认为,目前中国厨电行业有300多个品牌,伴随着家电质量标准的不断提升,预计其中超过一半的品牌将被淘汰出局。

除了宏观环境的“自然淘汰”以及企业竞争的“市场淘汰”,新兴产品功能对传统产品的淘汰则属于三重境界中的另类。

上一页1/2下一页
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170822/31150954.html
Server: cms-8-251
Date: 2024/11/25 00:30:40

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170822/31150954.html
Server: cms-8-251
Date: 2024/11/25 00:30:40

Powered by China
China

相关阅读

404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170822/31150954.html
Server: cms-8-251
Date: 2024/11/25 00:30:40

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170822/31150954.html
Server: cms-8-251
Date: 2024/11/25 00:30:40

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170822/31150954.html
Server: cms-8-251
Date: 2024/11/25 00:30:40

Powered by China
China
分享到:
0 0
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170822/31150954.html
Server: cms-8-251
Date: 2024/11/25 00:30:40

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170822/31150954.html
Server: cms-8-251
Date: 2024/11/25 00:30:40

Powered by China
China

美图推荐

404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170822/31150954.html
Server: cms-8-251
Date: 2024/11/25 00:30:40

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170822/31150954.html
Server: cms-8-251
Date: 2024/11/25 00:30:40

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170822/31150954.html
Server: cms-8-251
Date: 2024/11/25 00:30:40

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170822/31150954.html
Server: cms-8-251
Date: 2024/11/25 00:30:40

Powered by China
China

为您推荐

加载更多>>
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170822/31150954.html
Server: cms-8-251
Date: 2024/11/25 00:30:40

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170822/31150954.html
Server: cms-8-251
Date: 2024/11/25 00:30:40

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170822/31150954.html
Server: cms-8-251
Date: 2024/11/25 00:30:40

Powered by China
China