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《拜托了前任》帮相亲 玩噱头还是大胆做内容?

2017-08-21 13:16:58   中国青年网

网易娱乐8月21日报道 8月3日,一档由男性前女友为其寻找对象的网络婚恋交友综艺节目《拜托了前任》悄然登陆。节目上线后没多久,这档有着可能成为今年“相亲类节目最佳噱头”的国内首档婚恋交友网综便在婚恋交友用户与互联网圈内引发了热议。前任帮忙选下一任,是玩噱头还是大胆做内容?婚恋交友平台涉水做网综?一时间,褒贬不一,各种议论甚嚣尘上。

的确,如果不去仔细琢磨《拜托了前任》这档专门为年轻人打造的婚恋交友网综,任何人单单听到这档节目的名字,就会先入为主地认为这只是一档玩玩噱头、炒炒话题、内容同质化的普通网综。但驱使笔者去做这个选题的第一动力,恰恰是笔者眼中的“噱头”。拜托前女友帮忙相亲,这毫无疑问是一个十分出色的话题。

但当笔者对《拜托了前任》的出品方世纪佳缘高级副总裁张亚红先生进行了采访之后再重温这档网综,笔者突然有了一些不一样的感悟。

让前任与下一任面对面,给观众笑点与泪点

什么样的作品是优质的作品?答案一定是制作精良而又有人情味儿的作品。而除了近年来大热的明星亲子类真人秀,《非诚勿扰》《中国式相亲》等婚恋交友类节目也成为话题爆发点。“话题与噱头的确非常吸引眼球,但我们总觉得少了些人情味儿的东西,毕竟一档相亲类节目,真正能打动人的,是情感”,世纪佳缘高级副总裁张亚红先生如是说。

脱胎于《非诚勿扰》《中国式相亲》等主流的相亲交友类节目,《拜托了前任》在模式上将“前女友”作为常设嘉宾的方式作为节目内容的核心输出点。其规则也并不复杂,舞台前端设有8位女嘉宾,分别为8位不同男士的前女友,而这8位前男友只能蹲守在后台观看。每位前来“应聘”的女嘉宾出场时,8位前女友将根据应征嘉宾的VCR简介和出场介绍采用“爆灯”的方式表达自己的好感。当场上爆灯数量大于3盏时则会触发“隐藏规则”,此后应征嘉宾将有权利从其他未爆灯的人中选择最多两盏等点亮,增加主动权。之后,女嘉宾会向爆灯的前女友提三个关键性问题,而前女友们的回答将会影响女嘉宾的最终选择。

笔者认为,《拜托了前任》节目模式上虽然没有脱离当前电视相亲交友类栏目的框架,但视角上却是开创式地站在了大众常态思维的对立面。张亚红先生表示:“《拜托了前任》是一个全新的相亲视角,这种视角不同于《中国式相亲》的父母视角,而是从大致同龄的前任视角出发为对方挑选合适的下一任,不仅避免了父母视角和亲友视角的同质化内容,也巧妙回避了两代人之间恋爱观念差异碰撞被放大从而引起负面影响,同时我们也想将现在年轻人在感情中的笑与泪为更多人所能理解”。

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