新闻
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170819/31129134.html
Server: cms-8-251
Date: 2024/11/28 13:15:39

Powered by China
China

用信任和情感维系粉丝

2017-08-19 06:26:26   中国青年网

张远晴

互联网时代把所有用户都放在一个大的池子里。在这个大池子里,要用有特色的内容吸引用户。从这点来说,我们现在也在想怎样用自己的特色抓住自己想要找的这群用户。基于这个问题,我们做一个比较精准的垂直领域内容创作,就是“侠客岛”诞生之初的设想,做时政。

其次,怎样对待用户。传统媒体做转型有一个误区,总觉得要把自己身份放低来取悦用户。好像只有把自己叫“小编”,萌萌的,读者才会亲近。我觉得并非如此。“侠客岛”成立之初确定,不叫“小编”,就叫“岛叔”。很多人不知道这背后其实是一个80后的小团队在做。实际上“侠客岛”内容的格调、内容生产的水平就会让大家觉得“岛叔”是值得信赖的。作为一个人民日报背景的微信号,不需要天天卖萌取悦用户,我们需要的,是认同生产内容具有权威性,其次能把权威和有意思的问题非常生动、通俗地表现出来。这批用户能把握到,就是比较大的成功。我们和粉丝之间,一是产生信任,二是有一种情感上的维系。现在“侠客岛”用户数没有上千万,但活跃度非常高。“我们抱歉地通知大家”,立马20多万的阅读量;“我们很高兴地通知”,又是20多万的阅读量。

404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170819/31129134.html
Server: cms-8-251
Date: 2024/11/28 13:15:39

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170819/31129134.html
Server: cms-8-251
Date: 2024/11/28 13:15:39

Powered by China
China

相关阅读

404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170819/31129134.html
Server: cms-8-251
Date: 2024/11/28 13:15:39

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170819/31129134.html
Server: cms-8-251
Date: 2024/11/28 13:15:39

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170819/31129134.html
Server: cms-8-251
Date: 2024/11/28 13:15:39

Powered by China
China
分享到:
0 0
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170819/31129134.html
Server: cms-8-251
Date: 2024/11/28 13:15:39

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170819/31129134.html
Server: cms-8-251
Date: 2024/11/28 13:15:39

Powered by China
China

美图推荐

404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170819/31129134.html
Server: cms-8-251
Date: 2024/11/28 13:15:39

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170819/31129134.html
Server: cms-8-251
Date: 2024/11/28 13:15:39

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170819/31129134.html
Server: cms-8-251
Date: 2024/11/28 13:15:39

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170819/31129134.html
Server: cms-8-251
Date: 2024/11/28 13:15:39

Powered by China
China

为您推荐

加载更多>>
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170819/31129134.html
Server: cms-8-251
Date: 2024/11/28 13:15:39

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170819/31129134.html
Server: cms-8-251
Date: 2024/11/28 13:15:39

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170819/31129134.html
Server: cms-8-251
Date: 2024/11/28 13:15:39

Powered by China
China