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中国人网购日本商品激增 呈现“第二波爆买”态势

2017-08-21 10:16:51   中国经济网

报道称,日本的网购用户中,只有5%的人有跨境网络购物的经历。但中国这一数字已经达到26%,每4人中就有1人进行过跨境网购。在一份针对中国人的调查中,认为跨境网购“商品品质有保证”、“价格便宜”的比例均达到60%。跨境网购的背后,是中国消费者对国内产品的不信任感。

这与赴日游客增加也有一定关系。瑞穗信息综合研究所称,有过赴日旅游经历的中国游客有60%以上回国以后再次购买旅游时购买的商品。在这其中,有不少情况是利用跨境电商进行的。

大和综合研究所高级顾问芦田荣一郎指出:“在中国,实体店铺也普及了电子结算,所以从感觉上说,网购与普通购物无异。在中国进行跨境网购非常方便。”

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