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中国人网购日本商品激增 呈现“第二波爆买”态势

2017-08-20 16:31:16   参考消息

参考消息网8月20日报道 日媒称,有统计数据显示,日本面向中国的跨境电商市场规模明显扩大。日本经济产业省称,2016年中国消费者购买日本商品的金额同比增长30.3%,达到10366亿日元(1日元约合0.06元人民币——本报注),超过了中国人赴日旅行时的购物消费金额(7832亿日元)。简直呈现出“第二波爆买”的态势。

东京银座的服饰店新华社记者马平摄

据日本《产经新闻》8月19日报道,这一市场今后肯定还会继续扩大。据海外调查公司统计,2016年中国电商市场规模达到9276亿美元,居世界第一。与此同时,中国互联网的普及率只有52.3%,增长空间巨大。据经济产业省估算,到2020年,日本面向中国消费者的电商市场将达到19053亿日元,约是现在的1.8倍。

报道称,日本的网购用户中,只有5%的人有跨境网络购物的经历。但中国这一数字已经达到26%,每4人中就有1人进行过跨境网购。在一份针对中国人的调查中,认为跨境网购“商品品质有保证”、“价格便宜”的比例均达到60%。跨境网购的背后,是中国消费者对国内产品的不信任感。

这与赴日游客增加也有一定关系。瑞穗信息综合研究所称,有过赴日旅游经历的中国游客有60%以上回国以后再次购买旅游时购买的商品。在这其中,有不少情况是利用跨境电商进行的。

大和综合研究所高级顾问芦田荣一郎指出:“在中国,实体店铺也普及了电子结算,所以从感觉上说,网购与普通购物无异。在中国进行跨境网购非常方便。”

责任编辑:任冲 CN062
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