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特朗普社交媒体发声有多大价值?有市场人士估价约20亿美元
3.56万条推送消息、3620万粉丝……自2009年在社交媒体推特(Twitter)注册以来,美国现任总统特朗普的账号被市场分析师估计价值约在20亿美元。
据美国彭博社援引市场研究公司MonnessCrespiHardt&Co分析师詹姆斯-卡克马克(James Cakmak)的话报道称,特朗普的Twitter帐户将微博网络的市场价值增加了20亿美元。
报道称,如果特朗普决定停止在其网发表声明,那么损失可达网站总价值的20%。卡克马克称,损失不会与特朗普在社交网络的粉丝感到失望大规模外流,导致公司从有购买力的客户那里所得的利润减少无关,而是与证券市场对这一消息的负面看法有关。
"世界上没有比美国总统的免费广告更好的了。"卡克马克补充说。
截至目前,推特并未透露其日均用户的数量,但卡克马克预计这一数值在1.25亿人次。这意味着推特忠实用户中有接近三分之一会关注“大嘴总统”特朗普的账号。
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