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西十区8月指数观察:粉丝经济来袭SNH48决赛、BML演唱会指数爆表
2017-08-17 17:26:59 中国经济网
随着众多选秀活动的推动,粉丝产业愈来愈壮大,并已成为娱乐产业最重要的组成部分。如今互联网突破了时间、空间上的束缚,给粉丝用户提供更多样化、个性化的服务。据西十区8月中国演艺赛事数据报告显示,第四届SNH48 GROUP人气总决选以110.4的指数热度上榜潜力演唱会,其独有的“明星养成”模式让粉丝纷纷为其喜爱的选手“买单”,现场近万名观众一同狂欢。
2017年7月29日晚,这场人气总决选演唱会在上海梅赛德斯奔驰文化中心的舞台唱响,总决选TOP66最终结果也在当晚逐一揭晓。出道仅一年多的BEJ48连续两年蝉联分团第一,并再创夏日奇迹,BEJ48 Team B成员段艺璇不负众望,斩获SNH48 GROUP选拔组第13名,以优异成绩开启了总决选史的新纪元。
在往年贴吧、知乎的讨论中,去到过BML现场的观众大多表示与明星演唱会同等的票价物超所值,有观众还称“是我喜欢的”、“2000块都买”。可以很明显的发现,二次元用户在被触及到痛点需求时,与追星族一样非常乐于花钱。
能去现场支持自己喜爱的偶像是每个粉丝的心愿,而抢不到门票和过高的票价不免成为他们的忧虑。西十区为粉丝们提供了便利、有保障的购票渠道。作为一家致力于中国现场文化一站式交易与交流服务的平台,西十区自平台创始之初一直坚持消费者保障体系,创造了行业记录,运营六年无一张假票;为了规避不合理溢价,西十区于今年2月以来,在行业中带头倡议“三不六要”,承诺坚守第三方平台属性,做到“不囤票、不炒票、不为卖家恶意炒票提供便利”,并且设定卖家挂票价格上线审批制,从而避免一些恶意的票价炒作。平台充分发挥积累多年的交易行为数据库,推行“六要”价格预防和保障体系:设立价格预警机制、充分竞价机制、买家自主定价求票、建立卖家诚信严格管控体系、建立智能化挂票体系和高溢价演出的专项数据调研和导流。
同时,西十区也会依据大数据、依托演艺赛事热门指数,为卖家合理定价提供服务。西十区推出的首个现场文化产业大数据产品《中国演艺赛事数据报告》,后续将继续以常态化的报告形式每月发布,通过“数说”的形式,及时填补国内现场文化+大数据领域的空白,加快推进赛事演艺行业的健康有序发展。
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