新闻
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170818/31120071.html
Server: cms-9-53
Date: 2024/11/28 09:21:27

Powered by China
China

农村电商的“壳”与“核”

2017-08-18 08:12:19   中国青年网

八桂纵横

邱 石

据报道,目前广西农村电商加速发展,已经开通农村电商项目的县域33个,正式开业的有25个县。建设农村电商县级运营中心26个,标准化村级服务点1500个。

近几年,网络购物火爆全国,带动农村电商一路狂奔,与之相关的新业态、新模式、新经济如雨后春笋破土而出。一些电商巨头也将目光投向农村,纷纷快马加鞭,逐鹿农村电商市场。比如,一国内电商巨头早在2014年就提出了雄心勃勃的“千县万村计划”,计划在三至五年内投资100亿元,建立1000个县级服务中心和10万个村级服务站。一时间,农村电商发展风起云涌,大有星火燎原之势。

农村电商主要有两种流向,一是网购进村,即工业品通过网络渠道进入农村家庭;二是农副产品外销,即农产品通过网售方式流向城市市场。在产业结构上,它一头连着生产,一头连着消费;在分布地域上,它一头连着农村,一头连着城市,是一二三产业融合发展的新型业态,对推进农业供给侧结构性改革、促进农村经济发展和农民增收,具有牵引性作用。

农村电商的蓬勃发展,突破了小农户对接大市场的制约瓶颈,让原来“养在深闺人未识”的“土货”“山货”和优质农产品卖到全国,走进千家万户。这不仅激发了农村的发展活力,也为农业增效、农民增收注入了新的动能。

从全国各地来看,许多地方通过发展农村电商,为当地农村经济发展插上了腾飞的翅膀,闯出了发展的新路子,积累了不少成功经验,但也有不少问题和教训。比如,有的地方发展农村电商,热衷搞“示范”、树典型,盲目跟风,重复投资、重复建设的问题突出。要么“拉大旗作虎皮”,跑马圈地;要么“挂羊头卖狗肉”,徒有虚名;还有的费尽九牛二虎之力打造出“电商一条街”,开业时一派热热闹闹的繁荣景象,可是过不了多久,就变得门可罗雀。

造个“空壳”不难,但要真正把“内核”建起来,却并非易事。农村电商的短板在于人才匮乏,懂运营、会推广、有经验的电商人才更是凤毛麟角,部分电商平台管理运营能力水平低下,效果并不理想。有的“电商扶贫”项目,缺乏真实经营业绩,一俟政府补贴资金到位,就戛然而止、销声匿迹。

农村电商所面临的现实困境不止于此。一些农副产品在保鲜、保质方面有着严格要求,如果不能及时送到消费者手中,极其容易变质、变坏。消费者一旦选择退货,让农民“赔了夫人又折兵”不说,一个“差评”还可能造成“晕轮效应”,进而引发连锁反应,甚至让农民血本无归。此外,农村电商大多是单家独户经营,以农副产品和土特产销售为主,在加工流程、包装工艺上,并不能满足消费者对产品质量安全的要求。

然而应该看到,任何新生事物的成长,都伴随着种种问题和缺陷。不可否认,电商的普及和推广给农村带来了触手可及的大好机遇,点燃了农村创新创业的“引线”。面对机遇和市场,基层政府和农业部门对农村电商的发展应给予更多政策、技术方面的扶持,通过技术服务和监督管理等一系列手段,确保网购产品质量、卫生安全,为农村电商产业发展剔除杂草、培土施肥。此外,各地还需在制定标准、完善配套、强化监管、服务创新等方面出台更多的支持政策和鼓励措施。总而言之,要大力支持电商的深层次推广,推进技术的演进和业态的创新,打破旧有的商业模式和产业格局,加快农业经济的现代转型。

尽管面临着不少困难和挑战,但农村电商的活力与生机已充分展现,为未来发展提供了无限可能。管理部门应坚持从实际出发,遵循市场和产业发展规律,加强引导,创新管理,完善机制,培植“良田沃土”,农村电商发展才能告别“野蛮生长”阶段,开辟“互联网+”时代经济增长的新蓝海。

404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170818/31120071.html
Server: cms-9-53
Date: 2024/11/28 09:21:27

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170818/31120071.html
Server: cms-9-53
Date: 2024/11/28 09:21:27

Powered by China
China

相关阅读

404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170818/31120071.html
Server: cms-9-53
Date: 2024/11/28 09:21:27

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170818/31120071.html
Server: cms-9-53
Date: 2024/11/28 09:21:27

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170818/31120071.html
Server: cms-9-53
Date: 2024/11/28 09:21:27

Powered by China
China
分享到:
0 0
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170818/31120071.html
Server: cms-9-53
Date: 2024/11/28 09:21:27

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170818/31120071.html
Server: cms-9-53
Date: 2024/11/28 09:21:27

Powered by China
China

美图推荐

404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170818/31120071.html
Server: cms-9-53
Date: 2024/11/28 09:21:27

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170818/31120071.html
Server: cms-9-53
Date: 2024/11/28 09:21:27

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170818/31120071.html
Server: cms-9-53
Date: 2024/11/28 09:21:27

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170818/31120071.html
Server: cms-9-53
Date: 2024/11/28 09:21:27

Powered by China
China

为您推荐

加载更多>>
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170818/31120071.html
Server: cms-9-53
Date: 2024/11/28 09:21:27

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170818/31120071.html
Server: cms-9-53
Date: 2024/11/28 09:21:27

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170818/31120071.html
Server: cms-9-53
Date: 2024/11/28 09:21:27

Powered by China
China