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风口上,更需要沉潜之心
2017-08-18 07:37:56 中国青年网
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纪录片《二十二》火了,尽管题材沉重、排片占比不高,却引发舆论广泛关注,更有冯小刚等业内大腕摇旗呐喊,呼吁观众购票观影。而在影片所揭露的历史伤痛之外,纪录片这一类型影片的悄然崛起同样值得关注。实际上,国内长期以来并不缺乏纪录影像的实践者,然而大量佳作属于小成本独立制作,往往通过小型沙龙、放映会等形式小范围传播。不过近年来,越来越多的纪录片开始走进院线面向公众,《我的诗篇》《我们诞生在中国》《生门》等均为佼佼者。
电视荧屏上的纪录片风潮,似乎有过之而无不及。2012年《舌尖上的中国》爆红,其后第二季“未播先售”,海外机构争相购买版权,不久前该片第三季已正式开机。已经或正在通过电视、网络媒体播出的纪录片中,我们随口便能列举出《我在故宫修文物》《超级工程》《航拍中国》《手艺》等佳作,令爱好者们着实有点忙不过来。纪录片强势崛起,这对丰富文化市场产品供给、培养多元审美趣味都是利好。
市场和政策向好的背景下,相信越来越多的“热钱”会投向纪录片。风口上,更需要沉潜之心,我们获得的教训已然不少。例如IP大热,便无节制地炒作IP,拍摄、制作水准全然不顾,以为偶像明星天然会带来“流量”。殊不知,这种毫无诚意的做派早晚被市场反噬,最近引爆舆论的“锁场”与“反锁场”之争便是活生生的例子。
因此,对于纪录片而言,最要紧的元素依然是“良心”的内容。一方面,创作者们不妨打开思路用更宽广的视角来观察、记录;另一方面,贴近并深入解析表现对象,以点带面展现更为宏阔的思考,避免浮光掠影甚至视觉猎奇,这也是当下纪录片创作的应有之义。唯其如此,纪录片行业才有希望形成良性发展态势。
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