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央广网杭州8月17日消息(记者李佳 通讯员虞瑞雯)由中国红十字会总会主办,中国红十字基金会、北京轻松筹网络科技有限公司承办的全国红十字系统首届众筹扶贫大赛初赛日前启动。记者今天从浙江省红十字会系统了解到,浙江省也有7家公益团队参与。
据悉,此次众筹扶贫大赛在国家电商扶贫政策大背景下,探索“互联网+精准扶贫”新模式,形成“脱贫带头人+贫困农户+特色农产品+众筹”的脱贫链条,让贫困户有尊严地脱贫、可持续地增收。
扫描二维码支持高钙菜籽油项目
“土地虽然贫困,但是总有一些人要守着家……每个人都有家乡情结,回不去的老家,所以更要支持那些守住大山的人们。”正如浙江衢州市衢江区灰坪乡灰坪村高钙菜籽油的众筹文案所描述的,由于地理环境的限制,大山里的人们生活贫困,他们的劳动成果难以投入市场;由于市场信息的不对称,在销售农产品时途径单一,他们作为生产者所获得的回报与消费者所支付的数额存在很大的差距。
此次大赛采用产品众筹模式,通过轻松筹平台将特色农产品销售出去,动一动手指,土蜂蜜、水蜜桃、菜籽油……这些接地气的优质农产品就能直接送货上门,还能增加贫困户的经济收入。生产者与消费者直接互动交易,实现了“互联网+公益”的结合,意味着1+1>2。
扫描二维码支持鸽子蛋项目
浙江江山老农电子商务有限公司的的负责人是一名农二代,只身一人常年扎根在山区小镇,白手起家,创办鸽厂。他看到大山里的空巢老人生活困苦,儿女都去城里打拼,回乡探亲少之又少。在他的带动下,一些贫困老人也开始养起了鸽子。他在众筹平台上帮助邻里乡亲卖“鸽子蛋”来帮助老人们改善他们的生活条件。
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