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《战狼Ⅱ》启示:观众并非资本IP偶像和炒作的奴隶
2017-08-17 13:51:36 中国青年网
中国观众并非不愿意看国产电影,关键在于国产电影是否能够满足观众的当下心理需求、满足观众的现实情感、创造观众的共享世界;中国电影市场也并非进入了发展的拐点,关键在于国产电影是否具备足够的品质支撑电影市场的持续上扬;电影观众并非只是资本、IP、偶像和炒作的奴隶,他们已经具备一定的识别、选择电影的能力
“战狼”的话题比这个酷暑更加火热。电影《战狼Ⅱ》不仅打破了中国电影市场的最高票房纪录,远远超过了同期多部大IP、大制作的电影,一举驱散了半年多来笼罩在中国电影市场上的阴云,也继《血战钢锯岭》《摔跤吧!爸爸》等引进片现象之后,成为人们期待已久的国产现象级电影。
《战狼Ⅱ》成为现象,自然有其“天时地利人和”的有利条件:暑期档有大量潜在的青少年观影者,“八一”建军节营造了特殊的军事节庆氛围,长时间的平淡市场积压了充分的电影消费需求……这一切都可以说是《战狼Ⅱ》得天独厚的外部优势。不过,暑期档已经发布了数十部国产电影,与《战狼Ⅱ》同期的也有多部投资规模相当,甚至影响力相当的电影投放市场,然而,只有《战狼Ⅱ》做到了出类拔萃、脱颖而出。这显然并非偶然。《战狼Ⅱ》现象的出现,不仅在于它出现在“合适”的时机,更在于它是一部“合适”的影片,它自身具备了“引爆”市场的电影实力,储满了可以点燃观众热情的燃料,形成了可以创造奇迹的条件。除了炙手可热的市场表现之外,至少在三个方面,《战狼Ⅱ》为国产电影树立了标杆。
精益求精的制作是成功基石
《战狼Ⅱ》是充分体现工匠精神的一流专业制作。电影是一项复杂的系统工程,从剧本到拍摄、从镜头到声音、从道具到服装、从动作到剪辑,任何环节的偷工减料、得过且过都会影响影片的综合水平。而《战狼Ⅱ》可以说在每一个方面都做到了精益求精,甚至体现出追求完美的执着。
影片的主创人员多次表述过他们在选择道具、实地环境方面的挑剔;主演为了追求人物和动作的准确性,甚至做出了玩命般的努力。影片4000多个镜头、众多的特技画面,可以说都做到了最大限度的精细、逼真、简洁、有力。影片前段冷锋与海盗水下搏斗的场景,其调度的精确度、力量的节奏感、画面的流畅性,从一开始就征服了观众,并奠定了全片的制作标准。无论是观众早已司空见惯的枪战场面,还是难得一见的步兵大战坦克的段落,都保持了一致的制作水平,真实、新颖、生动、强烈的镜头和场面,掩盖了这个“超级英雄”故事的虚构性和情节的反常性,将观众牢牢笼罩在视听氛围中。许多评论者都认为,其制作水平已经可以与好莱坞动作片相提并论。观众也用“诚意”这样看似简单实则难能可贵的评价,肯定了创作者的专业化努力。电影创作中,也许不是每一分专业的努力都能被观众识别和认可,但是一分一分的努力,却可以整体提升电影的专业品质,让观众感受到、体验到。因此,《战狼Ⅱ》的成功,首先是一丝不苟的专业精神、工匠精神的成功。而这恰恰是许多粗制滥造或者工艺水平参差不齐的国产电影最为缺乏的。
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