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云端牧场蜂蜜搭村淘进城 S2B模式助纯净产地农货走出去

2017-08-16 14:56:43   中国经济网

作为农村淘宝打造的首个“纯净产地”IP,神农架云端牧场终于迎来了与城市消费者的第一次“甜蜜”接触。这两天,来自云端牧场的天然蜂蜜通过农村淘宝走出大山,成为这处纯净产地供给城市人群的首款农产品。

据了解,牧场蜂蜜一年熟化一次,较低的含水量已经保证了蜂蜜极好的品质,但仍然不可避免地含有杂质、过敏源以及影响保存的活性物质。运营小二回歌介绍,农村淘宝与云端牧场牵手后,将通过对蜂蜜加工的标准化管理,和大数据赋能供应链,实现牧场蜂蜜的工业化和商品化。

“通过制订更高的产品标准,把控蜂蜜的净化提纯环节,让自然界的馈赠成为消费者喜欢的美味。”回歌说,由于一年熟化一次,首次预售的蜂蜜只有1000份,稀少的数量和精品化的加工让这款蜂蜜足以成为同品类中的奢侈品。

牧场主陶先生介绍,云端牧场蜂蜜所处的山地环境,虽然保证了天然无污染,但在物流能力上的缺陷让这款农产品始终无法走出大山,通过农村淘宝搭建的物流体系,牧场蜂蜜可以更方便地进入城市。

在新零售已经成为打通商品全链路的理念下,农村淘宝开始聚焦这条链路的源头,寻找满足城市消费者需求的原产地,计划通过技术、数据赋能打造一系列“纯净产地”IP,帮助当地农产品进入城市。包下纯净无污染的云端牧场,就是这一系列产地IP的首个项目,蜂蜜则是农村淘宝针对云端牧场打造的首款商品。

在助力农产品上行领域,农村淘宝已经先后打造了巴楚留香瓜、奉化水蜜桃、延边大米等百余个项目。工作人员介绍,未来农村淘宝将针对更多“深藏”原产地的农产品,通过村淘赋能提升供应链标准,让更多城市消费者享受到安全、放心美食的同时,挖掘农村地区更多有市场竞争力的产品,改变当地面貌。

未来,农村淘宝还计划在云端牧场扶持更多农产品进入城市,目前准备工作还在进行中。

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