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HTC公布2017第二季度财报:连续九个季度亏损

2017-08-15 20:16:03   央广网

央广网北京8月15日消息(记者张子雨 实习记者崔丹萍)据经济之声《天下公司》报道,元老级安卓智能手机企业HTC近两年渐渐淡出人们的视野,刚公布的2017年第二季度财报,让人们对这家老牌企业的前途更是增添了一份担心。

数据显示,今年HTC净亏损额超过6400万美元,比今年一季度有所降低,而股票的毛利率也降低到13.7%。这意味着,HTC已经连续9个季度亏损。今年上半年,HTC的净亏损达到了1.3亿美元,不过,这个亏损额同比下降了30%。

财报中出现这样一组比较糟糕的数字,自然会引发投资者的担心,不过,业内似乎已经接受了HTC逐渐衰落的显示。手机中国联盟秘书长王艳辉说,出现这样的情况其实很正常,从手机的产业链和市场布局而言,HTC这几年已经基本失去了原有优势。

王艳辉表示:“我认为这比较正常。首先,HTC没有三星这样的产业链优势。比方三星OLED面板和闪存芯片在很多产业链上存在硬件优势。苹果有它的ios的生态优势,所以,在全球来看,它没有掌握智能的核心技术以及优势,下滑应该是必然的。

其次,对比中国品牌,包括华为、vivo、oppo以及小米,HTC又缺乏主场优势。它之前在美国做的不错,在中国它放弃多普达后一直没有重视中国市场。所以,客观上说,它也缺乏一些主场优势。

从多方面来看,HTC下滑也是一种必然。在过去两年,它开始往印度发力,但在印度市场也不具有多少优势。我认为要恢复到智能机刚开始时的荣光很困难。”

实际上,HTC增长的乏力早在2012年就初露端倪。2012年一季度,HTC的纯收入1.51亿美元,同比下降70%。而2015年全年的营收则同比下降了35%。因为经营情况不佳,HTC的股票价格在2010年底达到历史高位之后,就一路走低。

在分析HTC逐渐落后的原因时,人们很容易把目光投向不断崛起的竞争对手,比如苹果和三星。的确,这些有供应链优势的对手在和HTC的对局当中具有明显的优势,而上海社科院互联网研究中心首席研究员李易则注意到,在公司运营的层面,其实HTC也存在一些问题。

李易说:“我个人认为,最大的问题在于其领袖王雪红女士。她特别善良,有些干的很烂的员工,只要自己不走就能继续混下去。这样一来,企业由兴到衰也就是必然的事了。另外,它选择了一些不同的合作伙伴,有些合作伙伴的一些试验性产品,HTC会当做重要的演练。这会导致那一代的产品全军覆没。我觉得任何一家公司都经不起这样的折腾。”

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