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中粮我买网包下“北京最冷地铁”抢眼球
2017-08-15 15:25:13 中国青年网
近日,一辆被改装成“冰河专列”的北京十号线地铁刷爆了网络。“冰河列车”是中粮我买网为其八周年店庆而打造的广告,通过“冰冻”的创意来突出其生鲜冷链的技术优势。车厢通体设计成冰屋造型,冰墙上印有数十条与食材有关的冷笑话,并在地铁座位区和站立区设置有关吃货的互动区。
此次广告以“敢冻”为核心创意,将中粮我买网的冷库“搬”到最常使用的交通工具上,与炎热的夏天进行强烈对比,最直观地让消费者感受到低温冷链的概念,从而在用户心中强化中粮我买网的冷链优势。
作为国内生鲜行业领先品牌,中粮我买网深知冷链物流仓储的重要性,成立八年来,依托中粮集团的全球产业链优势,专注为中国百姓提供全球品质美食。今年6月,中粮我买网生鲜新仓启动,此新仓库将与现有廊坊常温仓库构成华北地区新的储运体系,全面提升华北地区运营调度能力。截至2016年底,我买网已经形成15地19仓的自营仓储版图,常温配送覆盖全国,生鲜配送可触达300多个城市。 武雅玫
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