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自营店与黑市价差300元 黄牛“抢货” 茅台加大投放应对

2017-08-15 11:19:23   中国经济网

■本报记者 夏 芳

8月14日,贵州茅台股价高开高走,盘中最高走出500.10元/股的历史高价,截至收盘,贵州茅台股价单日涨幅3.26%,报收于499.83元/股,公司总市值达6279亿元。为此,贵州茅台也成为A股收只股价突破500元大关的股票。

一边是茅台股价步步高升,一边是茅台公司不遗余力的控制市场价,坚守1300元/瓶零售红线。一涨一控,茅台成为白酒行业的“另类”,独一份的尝受着市场给予的“喜与忧”。

喜的是,公司的酒不愁卖,股价飞涨,忧的是酒卖得太快,炒酒的黄牛无处不在令茅台非常头疼。同样,公司股价过快上涨也让茅台高管感受了压力。

股价破500元大关

市场限价限量升级

值得注意的是,贵州茅台年初的价格为334.28元/股,而昨日公司股价为499.83元/股,年内茅台公司股价涨幅接近50%。

对于茅台股价走势,《证券日报》记者通过查阅券商报告可见,年内有32份券商研究报告发布,其中,中金公司给出茅台的目标价为692元/股,天风证券则给出了637元/股的目标价,另外自7月份以来,券商给出的目标价均超过500元/股。

也就是说,券商对于茅台股价的走势都给予了上涨的判断,买入、增持成为多数券商给出的最新评级。

《证券日报》记者查阅券商报告显示,券商分析师给予茅台股价增持的评级背后,则是看好茅台酒市场价格走高。有的分析师对于53度飞天茅台的一批价给出了1700元-1800元/瓶的预期,另外,对于茅台与经销商一起限价一事,分析师则给出了“步步为赢”的好评。

值得一提的是,年初,53度飞天茅台的价格还在1000元/瓶左右,而如今,茅台市场零售价(商超、烟酒店)在1600元/瓶左右,为了控制价格上涨,贵州茅台在自营店、专卖店的价格规定在1299元/瓶。而为了限价,茅台及经销商们开始“限量限价”的活动,其目的就是想在中秋国庆双节前,让真正消费茅台酒的消费者能够买到茅台酒喝。

然而,茅台限量限价的同时,也增添了新的忧愁,因为每天排队买茅台酒的“消费者”,他们到底有多少是茅台的真粉丝,这一点茅台销售人员是持有怀疑态度的。

8月14日,《证券日报》记者收到一张来自茅台专卖店排队的照片,并附言:“今天早上在河南一茅台专卖店门前等候买茅台酒的情景,真不知其中有几个是真正用户?照此下去,不知如何卖酒了!”在其看来,这些排队的人当中大部分都是黄牛花钱雇来排队买酒的。

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