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沪上实体百货商场频出“大招”忙转型

2017-08-15 09:00:37   中国青年网

近期,上海两大百货商场频出“大招”忙转型——浦东正大广场延长营业时间至23时,成为浦东首家“深夜商场”;东方商厦则选择暂时闭店,欲与两个月前关闭的第一百货共同打造“第一百货商业中心”。

随着电商的迅速扩展、年轻消费群体需求走向个性化,百货行业正面临转型困境。舆论称,此次上海两大百货作出的战略调整是在电商的冲击下,实体百货主动自我转型、谋求发展的又一次尝试。

图为8月13日,工作人员收起促销广告牌,为闭店做准备。

立勤 摄/中新社

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