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徜徉产业蓝海
2017-08-15 06:22:12 中国青年网
体育产业与经济发展密不可分,体育产业也是国民经济的重要组织部分。2015年,我国体育产业总产出为1.7万亿元,比2014年增长26.02%,产业增加值占GDP的比重由2014年的0.64%增长至0.8%,体育产业迎来了发展的春天,成为未来中国经济发展的重要着力点。山西的体育产业凭其绿色低碳产业的优势,在优化经济结构方面作用突出。《山西省人民政府关于加快发展体育产业促进体育消费的实施意见》《山西省体育产业“十三五”发展规划》的相继出台,为山西体育产业提供了制度保障和发展指南。在科学政策导向与经济发展新常态的双轮驱动下,山西以赛事引领产业发展,开创了体育产业发展的新局面。2017年,山西共将举办137项体育赛事,包括1项国际赛事及27项全国大型赛事等,办赛数量与规模呈井喷之势;2019年全国第二届青运会花落山西,是山西首次举办大型综合赛事。这些重要赛事,必将成为激发山西体育产业超常规发展的“强引擎”。
相比全国其他省份,山西拥有发展体育产业的良好根基:一是场馆种类、规模、等级具备承办各项重大赛事标准,实现与各大赛事的有效匹配;二是凭借特有的地理环境、水文条件,多种运动项目皆宜开展,太原国际马拉松赛业已成为国内最顶级的马拉松赛事之一,有效推动山西乃至全国人民的参与热情,也为山西举办大型赛事提供经验借鉴;三是山西男、女篮在职业联赛中表现优异,培育了大批球迷,形成了独特的体育文化,助力体育产业的良好氛围形成;四是山西现有太原、晋中两大国家体育产业基地,2016年又申报了1个国家体育产业示范基地和3个体育产业示范项目,丰富了体育产业发展平台。
经济增速换挡期,政策搭台,赛事助力,场馆、人文地理等方面的优势构成了山西体育产业发展的蓝海。基于以上背景,新形势下的山西体育产业发展就要求:群众体育做强做实,社会资本更多更积极,产业内容做精做细。为此,要开阔新思路,打造新模式,实现体育公共服务更加完善,全民参与体育的需求扩容;实现产业布局更加科学,形成跨界融合的结构调整;实现体育资源有效利用,市场运作的经济转型。
路径之一,健全体育公共服务体系,培育体育文化。培育体育文化,首先要培养全民的体育健身、消费意识,关键在于形成体育公共服务的有效供给。建造一批价格亲民的百姓健身房、健身步道,打造15分钟城市健身圈和村镇10分钟县城健身圈;充分利用现有高校场馆资源,合理安排时间向公众开放,满足大众的健身需求;加强政府购买公共服务,引入第三方运营赛事、场馆模式,举办全民健身类体育赛事,带动大众的体育参与,减少大型综合场馆的闲置。
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