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天价海外游学是 对家长的“绑架”

2017-08-15 04:22:21   中国青年网

天价海外游学是

对家长的“绑架”

□ 然玉(四川 媒体人)

暑假过半,在夏令营市场上,短期海外游学夏令营十分火热。十余天的游学,价格动辄数万,由于是学校组织,一些经济条件好的家长自然趋之若鹜,也有不少家境一般的家长,为了孩子融入集体,咬着牙勉为其难。

高价海外游学的种种内幕,此前已被媒体一再披露。而诡异的是,各方再三的风险预警,似乎并未影响海外游学团的红火势头。数据显示“中国国际游学每年以20%以上速度增长”,这种非理性的市场扩张,其背后所充斥的消费误导和利益交换着实不难想见。短期海外游学,在培训机构天花乱坠的包装之下,在学校里应外合的配合鼓动之下,已经在很大程度上构成了对学生、家长们的事实性“绑架”。

其实,无论是花样百出的培训班,还是各式各样的游学团,它们之所以能走红,其根本原因都在于迎合了现代家长偏执的教育观念:城市中一些典型的“中国式家长”,普遍都处于教育投资焦虑症之中。其最突出的表现便是,总是在不断寻找新的渠道、新的方式来加大对子女的教育投入,而丝毫不在意边际投入回报率衰减的基本现实。这种“只顾花钱、不算成果”的教育投资观,使得市场上层出不穷的教育产品,都不缺买单者。

学生、家长们基于自己的判断而进行教育消费决策,当然无可厚非。但值得注意的是,在这过程中,学校和商业机构之间的不当“合谋”,到底影响几何?当学校为了赚取回扣,卖力充当了一线推销员和劝说者的角色,学生和家长们难免会“无条件信任”继而乖乖掏钱。特别是不少公立学校也放弃节操违规投身于这场逐利盛宴之中,更是让人防不胜防。

一直以来,商业势力对学校的渗透都不曾停过,双方由此已形成了某种暧昧的攻守同盟。这一畸形的利益共同体,敏感捕捉和强化了家长们的教育焦虑,并通过提供各种充满噱头的“解决方案”来攫取超额回报。从高价培训班到天价游学团,家长们卖力花钱但求心安,可是最终,很可能只是助攻了炒作者、投机者赚得盆满钵满。

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