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海通证券佣金探底至万1.2 监管层似乎不乐见佣金战

2017-08-14 17:06:50   中国经济网

继网上开户的佣金费率低至万分之2.5成为常态后,证券行业的佣金率仍处于下滑通道。近日,国内一线券商海通证券某营业部甚至给普通账户开出了万1.5的佣金;如果资金量达到一定程度,佣金率可以进一步下调至万1.2。

上海一位投资顾问李明(化名)向《国际金融报》记者表示,“万1.5佣金基本是券商的成本价,对券商来说根本就不赚钱,万1.2更是跌破成本线,纯属给客户免费服务。”

“地板价”赚吆喝

为抢夺客户资源,各家券商纷纷在佣金率上做足了功夫,一场价格战已然引爆。

《国际金融报》记者走访多家券商发现,目前,网上开户万分之2.5的佣金率已经成为常态。而这一佣金率只是公开价,经过讨价还价,很多营业部能根据客户的资金量、交易量等情况给到万分之2,甚至更低。

“去年下半年起甚至券商开出万分之1.5的低佣。”李明告诉记者,“通常针对资金足够大,交易比较频繁的客户。”

降佣的势头似乎还没止步的迹象,海通证券近日传出消息,其旗下的部分营业部已经向普通客户给出万分之1.5的低价。该券商某营业部的客户经理告诉记者,“万分之1.5的低佣对资金量和交易量没有要求,开户完打完回访电话后,当天佣金就能调整到位。如果拥有一定的资金量,可以下调至万分之1.2。”

上述客户经理告诉记者,此轮降佣主要目的是推广券商APP客户端,“我们不靠佣金赚钱,现阶段主要希望吸纳更多的大众投资者到APP上”。

佣金也就是证券商代理委托买卖成交后的手续费。不过佣金一部分将成为券商的证券经济业务收入,另一部分作为“规费”,将上缴给相关部门。据记者了解,目前券商要将万分之1.2要交给国家,包括税收、中登公司、交易所和投资者保护基金。

也就是说,如果佣金是万分之1.5的话,买一万元股票交1.5元佣金,其中1.2元交给国家。如果佣金低至万分之1.2的话,只能覆盖到成本,在某种程度上几乎“砍掉”了经纪业务收入来源。

经纪业务“一哥”落榜

为何一线券商愿意不计成本地进行开户?事实上,自互联网金融兴起以后,近两年来,券商在抢客大战中早已进入白热化状态,经纪行业正在经历颇为激进的降佣潮。

不过,中国证券业协会公布的2016年度证券公司代理买卖证券业务收入排名值得关注。在2015年以113亿代理买卖证券业务净收入排名行业第7的华泰证券在扣除业务规模的万分之2.5后,2016年已经跌出了行业中位数以上排名。在协会公布出的前47家证券公司中,银河证券、国信证券和国泰君安位居前三,华泰证券则消失在榜单中。

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