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深爱COS服装的李昂: 小众化店铺年销量也能超千万

2017-08-14 05:23:33   中国青年网

都说二次元的世界特别奇妙。说它小众,它的粉丝遍布全球,年龄跨度又可以从儿童到老人。但大概很少会有人想到,cos也是一门生意,一门不小的生意。

自从有了淘宝,这个圈子的粉丝经济被带活。服装淘宝买,喜欢的周边产品,再也不用费力寻找,淘宝上就能搜到。当然,那些脑袋灵活的coser,也借助淘宝开启了一番新的事业。

玩过cosplay的人都知道,模仿的好坏,并不看重长相,而是取决于服饰的制作。30岁的李昂,目前在淘宝上全职经营着一家专卖cos服的“喵屋小铺”。他借淘宝创业,继续自己的二次元梦。如今店铺年销量达到几千万。还在福建福州拥有一个几千平米的厂房。

“一开始也没想着要做多大,只是很喜欢做衣服,尽力把衣服做好。而现在,我想着能不能把这个牌子做成世界性的。”李昂说,这是他的梦想。

原来cosplay还能这么玩

2004年,cosplay刚进入中国没多久,那时候还没有“喵屋小铺”,只有一个普普通通的由大学生兴趣爱好组建起来的社团。

李昂曾在比赛和赶展前熬夜完善道具,也为了能让衣服更加还原走遍城市的布匹市场。他说在玩cosplay的道路上能坚持下来,只是因为他们对二次元的热爱。

毕业后,种种因素导致社团的小伙伴暂时分道扬镳。

热爱cosplay的李昂不想放弃。那一年,淘宝已悄然兴起。看到诸多店铺在卖服装,李昂幡然醒悟:我也可以卖cos服!

看到机会的李昂决定单刀匹马创业。“那时候一个人做客服,跑市场,打包发货什么都要自己来。最困难的还是去裁缝店和他们讲解衣服具体怎么做。”

出于友情,也出于共同的爱好。原来社团的七八个人劝服了家人,放弃了本职工作,一起在外面租了一间不足10平方米的出租屋,聚到了一起,接单做一些定制cos服。当时的顾客群主要是初中、高中、大学生居多。

小作坊成了几千平方米厂房

“为了能出一款新品,我们每天都只睡四个小时,除了吃饭睡觉就只剩下对产品开发和改进。”李昂清晰地记得,第一单定制的是一个台湾的客人,他们激动得几乎一夜睡不着。

2009年是李昂公司的一个分界岭,他们从小作坊开始转向公司模式,不再定做服装,而是批量制作。不足十平方米的小作坊逐渐发展成了拥有的一体化流水操作的,几千平方米的厂房。

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