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今年年初,纪录片《航拍中国》在央视综合频道播出时,吸引了观众的眼球,也引发了热烈评论。有观众这样评价这部纪录片——“每一帧都美到想歌唱祖国”。
《航拍中国》
近年来,《舌尖上的中国》《我在故宫修文物》《本草中国》《记住乡愁》《第三极》等优秀纪录片,掀起了一波波收视热潮。在今年北京国际电影节上发布的《中国纪录片发展研究报告2017》显示,2016年中国纪录片年生产总投入34.2亿元,总产值超过52亿元,同比增长均超过10%。时隔不久,第23届上海电视节上的种种迹象也表明:国产纪录片迈进了“大片时代”。
国产纪录片的夏天来了
2012年,纪录片《舌尖上的中国》的突然走红,引起了人们对国产纪录片的高度关注。在2013年亚洲电视节、欧洲阳光电视节和2014年戛纳电视节等多个重要的国际影视节、影视展中,《舌尖2》未播先售。包括德国、法国、奥地利、意大利、澳大利亚、比利时、西班牙在内的30多个海外机构跟进购买,韩国、泰国、美国、俄罗斯等国甚至出现了一个国家多个机构争夺的现象。今年8月8日,筹备已久的《舌尖3》正式开机……《舌尖》现象成为了中国纪录片领域最值得研究的一个案例,也折射出国产纪录片的飞速发展。中国传媒大学中国纪录片研究中心研究员刘刻认为:“纪录片正在一步步走向大众,进入公众时代,甚至有人断言中国纪录片正‘强势崛起’。”
几年后,当人们在思考“后《舌尖》时代”中国纪录片应该如何发展时,《我在故宫修文物》等一批优秀的国产纪录片如雨后春笋般涌现出来,不仅在电视台播放时受到观众的喜爱,同时也成了“网红”,一时撑起了视频网站“流量担当”的半边天。
《我在故宫修文物》
回顾2016年,纪录片《筑梦路上》《长征》聚焦党史军史辉煌历程,成为重大主题宣传的扛鼎之作;《我在故宫修文物》《伟大的一餐》《自然的力量》等作品引发年轻人追捧,成为年度“网络红剧”;《一带一路》《超级工程》反映国家重大战略、重大工程;《本草中国》挖掘中医中药文化价值,成为弘扬中华优秀传统文化的纪录片佳作;《人间世》关注生命价值,为医患和谐架起沟通桥梁……中国纪录片题材日益多样,作品质量明显提升,有些作品在电视荧屏引发收视热潮,甚至进入院线放映,有些作品已经追赶上国际制作水平,受到国际纪录片市场的关注。
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