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新浪娱乐讯 近日,全球最大的奢侈品VIP服务平台推出了“首个中国明星奢侈品带货指数”,该榜单主要通过明星奢侈品牌合作力、明星爆款网络销售力、明星爆款网络传播力等三大要数评判当前热门明星的奢侈品带货指数的综合排名。其中,当红花旦杨幂的数据极为出众,不仅夺得总榜第一的好成绩,还包揽了其余三大维度榜单的前三甲。
除了公布榜单排名,该榜单还列举了艺人与奢侈品合作的数据实力,其中,杨幂和某国际品牌的“锁头包”合作,在杨幂搭配及背戴后,销售额成倍增长,被称为经典案例。不仅如此,2017年,国际某顶尖美妆品牌宣布,杨幂成为其亚中国及亚太部分地区品牌代言人,被品牌认可为“新时代的美妆领袖”。而从官宣至今,杨幂与品牌的联合话题阅读量已高达7亿,讨论度更是高达2645.8万。与此同时,杨幂还获得了国际某高奢珠宝品牌的钦点,成为推广大使,每次佩戴曝光都能引发超高的关注度以及转载量。其自带的亿万级别曝光量,再次印证了杨幂的强大商业价值和影响力。
作为名副其实的时尚宠儿,杨幂近年来也多次解锁时尚大刊的封面,取得了“五大二小”时尚杂志单人封面准满贯、二线杂志大满贯的好成绩。除此之外,杨幂还是2017年中国唯一受邀出席Met Gala的女演员,身着设计师专门为其特别定制的幻像剪影黑色礼服,收获无数好评。同时,杨幂也备受各大时装周关注,曾5次受邀时装周头排看秀。不管是红毯造型还是私服look,杨幂以自身高级独特又简单易搭的风格,每次都能带给大家新鲜感的装扮,收获了时尚博主和网友大众的关注与欣赏。
除了时尚方面的进阶,作为演员的杨幂,在演戏方面也愈加认真努力。2017开年至今,由杨幂主演的电视剧《三生三世十里桃花》、电影《逆时营救》、电影《绣春刀·修罗战场》三部作品连打,凭借好口碑和高数据,都收获了双丰收的好成绩。与此同时,杨幂也极为关注公益,2017年其正式成为中国妇女发展基金会-母亲水窖项目爱心大使,以及中国儿童少年基金会“爱心书箱”公益项目形象大使,还参与了多项社会慈善活动,用自己的社会影响力传递正能量。可说在各方面都成绩突出,实力不俗。
而此次榜单指数由中国权威高端生活方式(含奢侈品)研究机构财富品质研究院提供数据结果,通过统计分析明星与品牌的关系、明星品牌代言的数量、明星品牌合作的等级以及明星爆款销量的案例等8个指数得出。杨幂综合数据极为突出,影响力辐射范围宽广,是名副其实的时尚标杆。
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