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玩转科技 广发卡拿下3000亿元信贷余额

2017-08-10 08:18:01   

继卡量破5000万大关之后,广发信用卡信贷余额于近日突破3000亿元,成为“3000亿俱乐部”的一员。进入这个俱乐部的成员,有的是凭借大规模的体量,有的是靠不计成本的市场投入,广发信用卡则是以科技拿下3000亿元信贷余额。

业内人士指出,国务院去年发布了《十三五国家科技创新规划》,提出“促进科技金融产品和服务创新,建设国家科技金融创新中心”,金融科技将成为继互联网金融之后的又一个风口。未来信用卡行业的竞争,不在规模,也不在具体的业务,而是金融科技的较量,银行传统优势与新科技融合得越好,越具有强大的竞争力。

早在金融科技浪潮袭来之前,广发信用卡就通过“金融+科技”实现客群年轻化战略,并凭借对新科技的探索和应用持续优化互联网时代年轻客群的用卡体验。如今,广发信用卡与金融科技早已变得亲密无间,人工智能、生物识别、云计算等一系列前沿科技已经融入广发信用卡各项业务中。

手机即卡 开启无卡支付时代

信用卡的本质是账户管理,卡片只是其形式体现。广发信用卡很早就意识到这一点,并且深信利用科技做好账户管理,为客户提供便利、安全的用卡体验才是信用卡的核心竞争力。

进入移动互联网时代,广发信用卡较早在业内进行虚拟卡的尝试,打造无卡支付平台。广发无卡付利用移动支付技术实现手机即卡。在便利性上,“无卡付”已在苹果、三星、华为、小米、魅族等各个手机平台得到较大化的兼容,可以闪付、扫码支付以及被扫支付,支持小额免密,充分满足不同客户的移动支付需求。

对于客户来说,无卡支付的体验不仅要求便捷,更要求安全。广发信用卡将Token技术运用在无卡支付中,使用虚拟信息代替用户原有的银行卡卡号,即使扫到“有毒”的二维码也不怕个人账户信息泄露。此外,还推出“交易开关”平台,可一键开启或关闭线上交易、境外交易功能并设置交易限额,360度保护客户用卡安全。

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