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《战狼2》的终点 是50亿还是60亿

2017-08-10 07:40:00   中国青年网

记者万旭明

截至9日21时,《战狼2》的综合票房达到了38亿元。自上映以来,这部影片的单日票房第一次回落到2亿元以下,但在用12天打破《美人鱼》影史票房纪录后,它距离40亿的“小目标”只有一步之遥了。如今的悬念只剩下:它的最终成绩会落在50亿,还是60亿?

连续13天单日票房过2亿

根据电影专资办的官方数据,《战狼2》的票房在7日午夜达到了34.15亿元,超过《美人鱼》33.93亿元的纪录,成为新的国内影史票房冠军。同时,它也是上周末的全球票房冠军,超过了诺兰执导的二战题材新片《敦刻尔克》。

需要厘清的是,从今年1月起,观众通过网络平台购票时支付的服务费也被计入票房。而据统计,2016年线上购票率已达76%,平均每张票的服务费为3元,因此这一部分票房通常会占到综合票房的10%左右。具体到《战狼2》,截至7日午夜,其扣除服务费后的净票房约为31.9亿元。而净票房超过《美人鱼》,大约在其上映第13天时。

破纪录已成旧事,更令人惊讶的其实是《战狼2》“超长待机”的能力。直到9日,即影片上映第14天,它的单日票房才第一次回落到2亿元以下。而在同样的时间节点,《美人鱼》早已跌落至亿元以下,并由此一路直线下滑。

40亿即将达成,60亿或可期待

目前的市场可谓“前无虎豹,后无追兵”,即使有《三生三世十里桃花》等新片上映,《战狼2》在9日的排片占比依然为65%,票房占比则为84%,单日票房也保持在近1.8亿的高位,一家独大的地位丝毫未受撼动。接下来的两周内,市场上将有《心理罪》《侠盗联盟》《鲛珠传》等多部新片进入,可无论类型、体量,它们恐怕都难以对《战狼2》造成太大影响。

去年6月,《战狼2》的发行方宣布以8亿元保底票房,当时业界都在怀疑,将一部军事题材电影的票房预估到8亿,是否太过激进?但如今人们只会犹疑,将它的最终票房估计在50亿,会不会太过保守?

打开票房排行榜会发现,除《捉妖记》以外,《美人鱼》《功夫瑜伽》《港囧》等位列票房榜前10的国产片均在贺岁档、春节档、国庆档等黄金档期上映。《战狼2》在传统平淡的8月份打出一个票房冠军来,更大的意义其实在于将很多平日不看电影的观众吸引进了电影院,38亿元票房的背后是高达1亿人次的观众流。

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