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付强离滴滴入ofo,啥套路?

2017-08-09 07:39:49   中国青年网

近日,ofo公布了一项高层人事任命,原滴滴高级副总裁付强加盟ofo。同时,另有滴滴前财务总监等两名高管也一同加盟ofo,分管财务和市场部门。

在当前共享单车竞争进入“白热化”阶段的关键时刻,付强的加盟到底会否引发ofo和摩拜两家公司的大决战,还是滴滴项庄舞剑,意在将“小黄车”纳入自己未来发展的宏图当中,付强将把“小黄车”骑向何方引发热议。

有分析认为,ofo的几位联合创始人都是从校园直接开始创业,在共享单车发展迅猛的形势下,年纪轻、经验少的ofo创始人在运营管理方面会面临很多问题。对滴滴来说,要确保自己的投资安全,最好的办法就是派驻能真实传递自己意图的人到被投公司去。

正如ofo方面表示的那样,付强进驻ofo纯属正常人事任命,不会影响ofo的管理决策。付强将利用自身的相关经验,帮助ofo提升运营效率和服务体验。

在ofo方面忙着与滴滴撇清关系时,滴滴的表态却有些“暧昧”。滴滴方面表示非常愿意为像ofo创始人戴威这样优秀的创业者提供助力,未来将在资本、人才、管理等方面继续为ofo提供帮助。两家公司的态度确实值得玩味。

面对舆论的“喧嚣”,付强选择以沉默应对。作为此次空降事件的主角,付强是在2014年加盟快的打车的。在滴滴快的合并后,付强先后担任过滴滴代驾事业部、租车事业部等部门负责人。从滴滴快的“补贴战”到两家公司合并,再到滴滴对Uber的收购,付强可谓见惯了共享汽车市场的“血雨腥风”。

付强骑上“小黄车”究竟是助战还是接管,尚无答案。但可以肯定的是,资本市场上的长期争夺还将持续下去。摆在付强面前的是如何解决共享单车发展过程中出现的押金监管、车辆维护等一系列“通病”。如果只是单纯照搬当初滴滴和快的简单粗暴的价格补贴竞争模式,那“小黄车”恐怕仍旧骑不出烧钱不挣钱的窘境。

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