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尧都农商银行开辟互联网金融新阵地

2017-08-09 06:38:26   中国青年网

在经济“新常态”的背景下,随着信息技术的高速发展,银行业发生了深刻变化。为赢得发展先机,夺取市场主动权,该行通过对经营形势的科学分析和对市场环境的深入调研,决定大力发展互联网金融业务,开辟全新的金融阵地。

发挥“晋享生活”纽带作用,创造金融服务新模式。为方便客户生活消费,让广大市民足不出户就可尽享便利,该行研发推广“晋享生活”APP。这款产品不仅有代理缴费、信用卡业务、理财业务、扫码支付等功能,并且融入本地O2O商圈,基本涵盖了金融消费领域。市民在安装这款产品后,出门只用智能手机就可以解决吃穿住用行。

发挥“e融九州”平台效应,引领客户理财新风尚。为丰富客户的投资渠道,该行结合互联网金融领域创新成果,创建山西省内首家银行背景类互联网投融资平台“e融九州”。该平台具有“投资安全、操作方便、收益率高、投资门槛低”的特色优势,所售理财项目受到了客户的热捧,新项目在短短几小时之内就抢购一空。截至目前,该行已经形成了涵盖北京、上海、广东、山西等10余个省级行政区域的客户网络。

发挥“晋享易付”载体功能,延展消费支付新渠道。发展互联网金融不仅要融入商圈,更要发展客户、抢占市场,关键就是要让客户享受现代金融的便利。为此,该行于近日研发上线了“晋享易付”APP。这款产品,集微信支付、支付宝支付、银联卡刷卡支付于一体,为广大客户提供“普惠性、广覆盖、多渠道”的收单业务解决方案。这款产品为广大市民创造出“随时、随心、随性”的消费体验,有效提升客户黏性。

李兆祺

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