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广东:中国旅游休闲示范城市是如何炼成的?

2017-08-08 17:06:54   央广网

珠海旅游再次斩获金字招牌。

8月3日,在全国全域旅游推进会上,珠海被授予“中国旅游休闲示范城市”称号,以一个宜游、宜业的“旅游休闲城市”形象再次闪耀在全国舞台。这是继珠海获评“全国旅游胜地四十佳”以来,又一个“国家级”荣誉。

按照国家标准,“旅游休闲示范城市”指的是旅游休闲功能突出、旅游休闲产业完善、旅游休闲环境和谐,能同时满足旅游者和本地居民旅游休闲需求,在全国具有典型示范意义的城市。

经过严格的考核,珠海最终在诸城竞争中脱颖而出,与杭州、成都等“休闲之都”站在同一起跑线上,成为广东省唯一一个“中国旅游休闲示范城市”,这不仅是对珠海休闲旅游发展的肯定,也是对珠海城市生活品质、文明城市和幸福指数提升的肯定。

从过境游城市到目的地城市,从“景点旅游”迈向“全域旅游”,旅游产品经营模式从单一化向多元化、品牌化转变,从“单打独斗”到“区域合作”,这一系列的转型升级,彰显了珠海旅游休闲发展之路独特的示范价值,其形成的合力,也推动珠海加快建设“文化旅游之城”。

新路径:从“景点”到“全域” 发展空间豁然打开

初来珠海,你可以沿着蜿蜒的情侣路漫步,享受海天一色的浪漫;如果对历史人文有兴趣,唐家湾的民国风情正等着你;接下来,还可前往斗门、金湾,沉浸在原生态的森林氧吧和村居民宿······

每处皆是景,每时有风光。这就是浪漫之都珠海,一个休闲惬意的所在。随着大众旅游时代的到来,传统的以点为特征的景点旅游服务模式,已不能满足现代旅游发展的需要,加快从景点旅游模式向全域旅游模式转变成为一种新趋势,也成为珠海旅游休闲业转型升级的新战略、新路径。

事实上,珠海早已谋篇布局。围绕打造“海滨国际休闲旅游目的地”的目标,珠海制定了一系列引导旅游休闲业发展的政策意见、规划纲要和行业标准,推进旅游休闲业融合发展,完善城市休闲环境和服务功能,不断提高旅游休闲消费水平和质量。

2015年底,国家旅游局发布《旅游休闲示范城市》行业标准,珠海第一时间启动创建工作;2016年初完成自查自评和证明材料准备工作,于1月中旬接受国家旅游局的评定验收。国家旅游局专家组认为,珠海旅游休闲示范点基本涵盖了标准所列的相关指标,且建设水平较高,符合复评验收要求,而且业态多样,类型互补,休闲功能突出。

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