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真爱or自黑?中国脑残粉创造新概念“电影锁场”

2017-08-08 10:58:14   中国青年网

有谁能想到电影《三生三世十里桃花》除了带来剧情差、造型辣眼等电影话题外,还史无前例地上演了线下“番外篇”,而且电影之外的戏比电影本身要精彩万分——片中男女主角的粉丝们自行充当电影的编外营销推手,有组织地在全国各地电影院进行“锁场”,有些院线被迫启动了“退票”和“反锁场”等组合拳举措,更多的影院在默默减少排片避免损失。

“电影锁场”VS反“锁场”:

要钱还是要命?

正常情况下,某部电影的某个场次出现空场的话,影院会撤场或换电影,而粉丝在影片放映之前买上1-2张票,影院就没办法撤场或换场,不管这一场最终能卖出几张票,它都必须如期上映。而且提前多场次锁场,也是想给影院传递一个“这部电影很受欢迎,需要大量排片”这样的信息。和包场相比,锁场是提高排片率最经济的方式。

近日,微博上有不少网友发布截图,曝光《三生》粉丝大规模“锁场”行为。截图中一位名为@夜华奶妈养殖场的网友,看起来应该是“《三生》全国锁场指挥中心”了。

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