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秦皇岛尝试破解行业发展瓶颈 全力推进葡萄酒产业新跨越

2017-08-07 10:33:58   中国经济网

中国经济网北京8月7日讯(记者 王城)“秦皇岛产区作为我国葡萄酒生产的主要产区之一,与新中国葡萄酒产业共同成长,创造了多项业内第一,为中国葡萄酒产业的发展作出了重要贡献。面对新的发展形势,我们选择与秦皇岛合作,将其作为改革试点,积极破解葡萄酒行业发展瓶颈问题,树立中国葡萄酒行业发展标杆。”中国酒业协会副秘书长兼葡萄酒分会秘书长王祖明在8月5日举办的第十八届中国秦皇岛国际葡萄酒节新闻发布会上指出。

第十八届中国秦皇岛国际葡萄酒节新闻发布会现场

据中国经济网记者了解,秦皇岛是中国第一瓶干红葡萄酒的诞生地,历经30多年的发展历程。秦皇岛目前拥有6万亩酿酒葡萄种植基地,形成了华夏长城、茅台、香格里拉、朗格斯酒庄等高档次葡萄酒酿造企业集群。从2000年开始,中国秦皇岛国际葡萄酒节已经连续成功举办了十七届,产生了深远的影响,秦皇岛葡萄酒品牌由全国逐步走向了世界。

秦皇岛市人民政府副市长、葡萄酒节组委会副主任孙国胜致辞

秦皇岛市人民政府副市长、葡萄酒节组委会副主任孙国胜表示,秦皇岛市委、市政府始终高度重视葡萄酒产业发展,坚持走高端化、精品化道路,推进葡萄酒产业与旅游、文化、康养等相关产业融合发展,着力发展酒庄经济,全力推进全市葡萄酒产业实现新跨越,打造世界知名的国际葡萄酒城。

秦皇岛葡萄酒产业聚集区管委主任、葡萄酒节组委会秘书长王文杰介绍,中国秦皇岛国际葡萄酒节是弘扬葡萄酒文化、打造葡萄酒品牌、增进业界交流和友谊的重要平台。今年的第十八届中国秦皇岛国际葡萄酒节,主题突出,内容丰富,力争把这次葡萄酒节举办成为一届有特色、高水平、可持续的节庆活动。

据中国经济网记者了解,本届葡萄酒节由中国酒业协会、秦皇岛市人民政府共同主办,将于8月18日至9月24日在秦皇岛隆重举行。本届葡萄酒节以“文化·品牌·发展”为主题,以品牌化、专业化、市场化主体活动为主线,期间将举办2017中国葡萄酒国际峰会暨中国葡萄酒发展论坛、中国·国际马瑟兰葡萄酒大赛、秦皇岛葡萄酒产区特色优势产品推介会等主题活动,其中中国·国际马瑟兰葡萄酒大赛为业内首次举办,旨在促进中国葡萄酒产业的发展,提高我国葡萄酒的竞争力。今年的葡萄酒节更加注重葡萄酒与其他元素的融合,比如“‘领袖产区 挥杆未来’高尔夫邀请赛” “秦皇岛葡萄酒产区(柳河山谷)微商大会”,将实现葡萄酒与体育赛事、葡萄酒与微商的融合发展,互促共赢。

在新闻发布会现场,中国酒业协会副理事长兼秘书长宋书玉宣读《关于授予河北省秦皇岛市“中国葡萄酒城·秦皇岛”称号的通知》文件。何烨副会长代表中国轻工业联合会和中国酒业协会,正式授予秦皇岛市“中国葡萄酒城”荣誉称号牌匾。

“秦皇岛作为国内重要的葡萄酒产区正是逐步认识到了这些问题,利用行业特色优势,以品牌化、专业化、市场化为指导思想,力争将葡萄酒节打造成为打响品牌、提高规格、拉动销量,在业界成为具有权威影响力的年度活动。”王祖明对秦皇岛连续即将举办的第十八届中国秦皇岛国际葡萄酒节给予了肯定。

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