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我国出境游消费升级出国“买买买”降温

2017-08-06 10:16:07   中国青年网

据新华社电近日,中国旅游研究院与携程旅游联合发布的《2017年上半年中国出境旅游者报告》显示,我国出境游市场的消费升级态势明显,成都、武汉等大城市出境游人次快速增长,且游客更愿意把钱花在“吃住行”而不是“买买买”上。每年至少一次出境游,成为很多人的生活方式。

经过十多年的高速增长,中国出境游市场正在进入中低速稳定增长的新常态。国家旅游局的统计显示,今年上半年中国出境游人次达6203万,比上年同期增长5%。

根据报告,上海、北京、广州仍是中国三大出境口岸。“上半年前20大出境游出发城市”分别为上海、北京、广州、成都、深圳、杭州、南京、武汉、天津、重庆、厦门、长沙、昆明、西安、沈阳、哈尔滨、南宁、福州、青岛、宁波,其中大部分城市每年的出境游人次达到100万-200万。

除了出发地更加多元化,出境游的品质也在提升。报告显示,上半年自由行以58%的占比超过跟团游。相对于以前上车睡觉,下车拍照,进店“买买买”,如今的出境游客更愿意把钱花在体验上,在吃住行等方面追求品质与个性化。一些高星级旅游产品已开始实施业内最高的“无购物”标准,严禁出现一个购物店。

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