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揭秘刷单产业链:从提示到暗语 隐蔽手段躲监管

2017-08-05 11:07:06   国际在线

“质量这么烂的衣服,店里的好评是怎么来的?”近日,小张在网上买了一件销量好且好评高达4.9分的黑色T恤,过水之后,不仅脱色严重,还一直掉黑色纤毛,根本没法穿。仔细浏览后,她才发现,原来很多好评的内容如出一辙,甚至不同买家晒的照片是在同一场景下拍摄的。

“刷单套路深,网购需谨慎。”在网购时代,因摸不着、看不到实物,消费者大多依靠评价信息去判断产品质量,这给了不良商家和不法分子以可乘之机。他们利用刷单的方式为网店提高虚假销量和信誉度。这不仅扰乱了电商平台的正常经营秩序,还破坏了商业信用的体系。

刷单形成产业链

“说白了,刷单就是找‘托’,用虚假购物把你的店炒起来。别人都这么干,你不干,生意就没法做。”小任是一家销售职称考试题库软件网店的老板,刚开始时,她请朋友们帮忙刷单,后来花钱找专业的刷单团队操作。

她告诉记者,相较于高昂的电商平台推广费用,“几元钱就能买好评、一两千元就能升钻”的刷单,得到了许多网店的认可和推崇。

不仅仅是网店,记者了解到,手机APP推广、文章点击量、餐厅点评……几乎所有能利用网络进行销售的东西,都有刷单的影子存在。而且,从发布需求、刷手接单,到垫付资金、快递作单、代为签收,再到完结交易、好评截图,刷单已形成一条完整的产业链。

在QQ群搜索中输入“刷”或“好评”,可以看到大量涉及淘宝、携程、大众点评等平台的刷好评群。记者随机加入其中两个,发现都是成员接近2000人的超级大群,其中一个群的群文件中还储存着很多操作技巧文件,如《注意这七点刷单安全方可无忧》《刷单最低报价表》《淘宝新规商家刷单要小心》等。

米粒网是排名比较靠前的刷单平台,进入网站即可看到诸如“专业买手,安全买号,低至4元/笔,打造爆款”“100万真实用户助力提升店铺数据”“有10万商家已入驻”等平台宣传语。米粒网曾声称可通过模仿真实交易流程、适当制造聊天记录、尽量用真实快递单等10种方式,为用户提供可靠的刷单服务。

记者了解到,仅2013年,淘宝网络安全部门查获虚假交易买家账号就达800万家,交易额超过100亿元。2016年,阿里巴巴识别信用炒作相关网站179个,发现若干社交软件中专门从事信用炒作的群组5060个。

刷手的“隐身术”

为了弄清刷单平台的运作机制,记者在商易网进行了体验。据其官网介绍,商易网可提供发接任务、空包单号购买、代删中差评等功能,已有2万余名商家在此发布需求。该网站的置顶位置有商家和刷手的操作指导视频,其中刷手视频详细地演示了“绑定买号”“充值和商保”以及“如何接单”的流程。

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