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云南打造梅里雪山徒步等体育旅游名片

2017-08-05 09:39:41   央广网

梅里雪山徒步朝圣、普洱马拉松、七彩云南格兰芬多自行车节……今年以来,云南借旅游产业提速升级契机,整合优质旅游资源,嫁接经典体育赛事,陆续推出一批特色鲜明的体育旅游名片。

前不久,云南迪庆梅里雪山、七彩云南格兰芬多国际自行车节分别入选“国家体育旅游示范基地”和“国家体育旅游精品赛事”。其中,梅里雪山位于云南德钦县与西藏察隅县交界处,被外界誉为“徒步者的天堂”。

德钦县有关部门近日表示,眼下当地正凭借“国家体育旅游示范基地”创建优势,加快整合高原雪山风光,研究推出更多集合雪山、草甸、森林、冰川、瀑布、湖泊等自然景观的经典徒步朝圣线路。

当地还将依托梅里雪山丰富旅游资源,规范和升级梅里雪山登山项目、“格萨尔杯”民族传统射箭赛等,努力使赛事和项目形成品牌效应。

作为云南体育旅游的名片,各类自行车赛事正方兴未艾。云南省群众体育指导中心主任许建峰介绍,策划“七彩云南格兰芬多国际自行车节”,是想结合云南实际,打造本土化体育旅游,以自行车骑行作为体育休闲方式,引领全民健身风潮,感受云南自然风光。

目前,以“七彩云南格兰芬多自行车节”为引领,“中越国际自行车赛暨民俗文化旅游节”、红河梯田自行车赛等在云南遍地开花,逐渐形成了品牌独具的云南自行车赛事群。

此外,普洱市日前也与省内外体育资本完成“普洱马拉松”赛事签约。首届普洱马拉松将于今年底拉开序幕,当地凭借温暖的冬季气候、高森林覆盖率等自然优势,有望吸引大批海内外马拉松爱好者前来角逐。

业内人士预测,未来,随着体育旅游融合发展,游客不远千里来云南参加一次剑拔弩张的体育比赛、享受一场将身心交付自然的户外体验,或将成为云南旅游的“新时尚”。

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