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浩沙“百城千店”计划加速 战略合作超越-诺伯曼

2017-08-04 00:02:10   中国青年网

中新网北京8月3日(记者 王牧青) 今天下午,浩沙集团董事长施洪流在京宣布浩沙健身完成对超越-诺伯曼的战略投资,超越健身、诺伯曼运动会馆两个品牌将作为浩沙健身的子品牌协同发展。双方将联合成立北京浩越健身管理有限公司,负责超越健身、诺伯曼运动会馆两大品牌的全国扩张和经营管理。

双方签约仪式现场

多品牌战略布局开启 百城千店计划加速实施

1999年,浩沙健身在中国大陆率先引入国际连锁健身管理模式,在北京开设首家健身俱乐部 。至今为止,浩沙健身已先后在北京、天津、南京、郑州、成都、福州、厦门、晋江共8个城市经营百家直营连锁健身馆。

超越-诺伯曼拥有12年发展历史,超越健身、诺伯曼运动会馆两大品牌在西安、重庆、南宁、昆明、河北等地有近50家健身俱乐部。记者了解到,浩沙健身此次战略投资超越-诺伯曼,意在携手两大品牌共同发展,实现多品牌战略布局,进入更多一二线城市,扩大行业领先优势。

谈及与超越健身-诺伯曼的合作,浩沙集团董事长施洪流表示,浩沙健身历经了近20年的发展历程,目前在8个城市经营百家直营浩沙健身俱乐部,稳居行业领先地位。近几年来,浩沙集团围绕产业链进行了大量投资布局,初步构建起浩沙运动健康生态圈。今年,浩沙健身制定了未来十年的战略规划,针对中国运动健康市场机遇、消费升级趋势、健身产业竞争格局,确定了浩沙健身的“新健身”战略和“百城千店”的战略目标。

他说,浩沙期待在5年内通过直营、加盟、投资三种模式齐头并进,实现这一宏伟的战略目标。战略投资超越-诺伯曼正是浩沙健身通过投资加速实施百城千店计划的重大举措。也是基于对超越-诺伯曼创始人程川带领的团队、经营理念及盈利能力的认可,投资超越-诺伯曼成为浩沙健身的战略优先选择。

发布会现场。主办方供图

强强联手 打造优质会员服务

双方合作后,超越-诺伯曼将在重点城市一年内新开10家以上数字智能健身俱乐部,扩大在当地的市场占有率,更好地服务当地消费者。

关于是何契机让超越?诺伯曼与浩沙健身走到一起,创始人程川说道:“我对浩沙健身有独特的品牌情节。浩沙健身1999年在京开设第一家健身俱乐部,我亲身参与其中,选择浩沙健身既是基于了解、信任,也是一种情怀,这算是一次回归。我相信浩沙健身探索20年的经营理念、品牌实力和产业资源将有助于超越健身和诺伯曼运动会馆实现新的腾飞,进而更好地服务我们的会员”。

浩沙一名管理人士对记者分析,浩沙健身与超越-诺伯曼的联手将改变健身行业现有的市场格局,正式开启行业整合的大幕。一方面,浩沙健身雄厚资本的注入,将有助于双方整合各自资源;另一方面,双方将结合多年的健身场馆运营经验,通过打造智能化、数字化、娱乐化的优质健身环境、快乐健身氛围、科学健身服务,提升会员健身体验,为全国消费者提供运动健康的生活方式。(完)

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