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二季度国人网上“叫外卖”花了459.5亿,你贡献了多少?

2017-08-03 20:05:40   

大众网济南8月3日讯日前,易观发布2017年第2季度中国互联网餐饮外卖市场分析报告。数据显示,2017年第2季度,中国互联网餐饮外卖市场整体交易规模达459.5亿元人民币,与去年同期相比增幅达81.8%。其中,校园市场份额占比为10.1%。这也意味着,中国的学生群体第二季度通过互联网市场订“外卖”金额突破46亿元。 2017年第2季度,白领市场交易规模达到381.3亿元,占整体外卖市场83.0%的份额。 从三大细分市场份额占比来看,2017年第2季度,白领市场交易规模达到381.3亿元,占整体外卖市场83.0%的份额,较上个季度相比,份额占比略有下调。校园市场份额占比则为10.1%。生活社区市场占比6.9%,份额占比上升。 业内人士分析指出,此次生活社区市场份额主要得益于夜宵单量的增长。“从2017年开始,下午餐与夜宵的订单增速逐渐开始高于中晚正餐,消费多元化趋势明显,从而也表明,外卖平台深挖用户个性化需求效果显著,市场培育也愈发成熟。” 在餐饮外卖市场用户使用情况上,数据显示,饿了么、美团外卖以及百度外卖在第二季度月度活跃人数依旧排名前三位,而且人数比一季度有所增长。截至2017年6月,饿了么APP月活人数达3402.0万人,美团外卖月活人数达2989.7万人,百度外卖月活人数达1748.9万人。 而从APP人均使用时长来看,饿了么仍保持着领先优势。数据显示,饿了么6月人均单日使用时长达到11.72分钟,美团外紧随其后,为10.65分钟,百度外卖则为9.31分钟。 据悉,目前网络外卖移动APP注册用户已过亿。截至今年6月底,外卖APP活跃用户已达到7240.51万人,月使用时长突破9000万个小时。(大众网-山东24小时客户端记者孙杰)


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