新闻
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170721/30993973.html
Server: cms-8-252
Date: 2024/11/25 12:50:15

Powered by China
China

爱奇艺《大学生来了》第二季 从立意到审美都跟得上年轻人的网综

2017-07-21 14:05:40   中国经济网

网综内容创作者都在挖空心思考虑:年轻人的style是怎样的?他们的关注焦点到底是什么?如何能抓住他们的视线并在这一群体中打出声量。在以《奇葩说》《大学生来了》等为代表的一批网综中,或许能找到答案。

曾几何时,内容创作者们的焦虑范围除了传统平台的日渐衰落,也逐渐拓展到对于受众的把握上。随着在线视频平台的崛起,纯网综艺经过逐渐摸索,已经告别低门槛,低成本,向着出奇、出新、引领和品质的方向迈进。

但新的问题随之而来,网综内容创作者都在挖空心思考虑:年轻人的style是怎样的?他们的关注焦点到底是什么?如何能抓住他们的视线并在这一群体中打出声量。在以《奇葩说》《大学生来了》等为代表的一批网综中,或许能找到答案。

内容:对接网络原住生活关注年轻人心理诉求

与市场上的网络影视内容题材更加多元化,主题更加鲜明不同的是,除了《奇葩说》《大学生来了》《火星情报局》等少数几个能够引起年轻人热议外,市场上能够完全展现年轻人真实想法或审美的纯网综艺内容屈指可数,这也说明目前的网络综艺在把握用户“痛点”方面仍处于“猜测”阶段,年轻化网综空有其名。

从上面几个成功经验中可以看出,想要做好网络综艺,首先是对内容把握,如何吃透,吃准所谓的网络原住民——年轻人一代的关注点和诉求点。

换句话说,节目内容首先是接地气,有创意,切中年轻人之所想,又能表达年轻态度的东西。

这中间,最具品牌的当属以巧妙辩论切入思想表达的爱奇艺《奇葩说》。在这个节目中,通过主题设置给年轻人以代入感:无论是以恋爱、情感为议题;还是以职场生存法则等个人发展议题;都切身关系到年轻人的日常生活,吸引年轻人关注和参与讨论就显得信手拈来。

与《奇葩说》不同的是,延续到第二季的《大学生来了》从选题内容切口上做文章,就更专注和垂直,聚焦大学生群体。无论是内容还是嘉宾,出发点都更贴近大学生这个群体。

如果说《奇葩说》是动态关注年轻人的成长,那么《大学生来了》就是专注正在经历大学生活,享受极致青春的体现。

例如关注校园霸凌的社会话题,以及既有生活费用和大学生整容的生活话题,也有玩乐青春的乃至亚文化的话题——嘻哈潮流,小众文化。

上一页1/2下一页
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170721/30993973.html
Server: cms-8-252
Date: 2024/11/25 12:50:15

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170721/30993973.html
Server: cms-8-252
Date: 2024/11/25 12:50:15

Powered by China
China

相关阅读

404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170721/30993973.html
Server: cms-8-252
Date: 2024/11/25 12:50:15

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170721/30993973.html
Server: cms-8-252
Date: 2024/11/25 12:50:15

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170721/30993973.html
Server: cms-8-252
Date: 2024/11/25 12:50:15

Powered by China
China
分享到:
0 0
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170721/30993973.html
Server: cms-8-252
Date: 2024/11/25 12:50:15

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170721/30993973.html
Server: cms-8-252
Date: 2024/11/25 12:50:15

Powered by China
China

美图推荐

404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170721/30993973.html
Server: cms-8-252
Date: 2024/11/25 12:50:15

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170721/30993973.html
Server: cms-8-252
Date: 2024/11/25 12:50:15

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170721/30993973.html
Server: cms-8-252
Date: 2024/11/25 12:50:15

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170721/30993973.html
Server: cms-8-252
Date: 2024/11/25 12:50:15

Powered by China
China

为您推荐

加载更多>>
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170721/30993973.html
Server: cms-8-252
Date: 2024/11/25 12:50:15

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170721/30993973.html
Server: cms-8-252
Date: 2024/11/25 12:50:15

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170721/30993973.html
Server: cms-8-252
Date: 2024/11/25 12:50:15

Powered by China
China