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两年时间,用3万元创业餐饮行业,到如今身家千万,他娓娓道来餐饮行业的六个秘密
盛夏酷暑,张晓严(化名)的小型快消连锁店迎来一年之中的生意旺季。店铺地段多密集于住宅区、学校、超市等周边,店内快消食品金额单价均不超过15元。张晓严犹记得两年前携带父母的积蓄3万元,来到这座江南三线小城市,感叹于这里的富饶安逸,又苦恼于薪资低、消费高的城市节奏。短短两年光阴,张晓严的低消餐饮连锁店,已经遍布大街窄巷。他说,餐饮行业辛苦是众所周知,但创业之初的八大雷区,是开启创业之门的基础。
雷区一、你真的了解营业额吗?
未创业的人普遍喜欢投石问路,向所谓的美食城负责人或者商户打听营业额的种种问题,但商业秘密岂是真诚询问就能轻易吐露的,何况众多美食城招商经理也不敢和盘托出实际的经营情况,如若告知你状况不佳,你还会入驻美食城吗?那么他的工作业绩又如何产生?他的工作内容就是完成招商指标!
避免雷区指南:多问不如多看多观察多思考!建议你用一周甚至一个月的时间来观察营业情况,如果要询问意见的话,可以问一下经常来光顾的老客户,问问他们餐厅每年要换几轮老板,每轮要换多少家的商户,就算还是做的同一个项目种类,看看人是不是换了。
雷区二、运营成本你真的知道包含哪些吗?
多数人对运营成本的概念,还停留在模糊概念,殊不知不仔细分类,经营时将会不知不觉的入不敷出,所谓成本在餐厅里一般都包括:电费、水费、煤气费、卫生费、公摊费等。这几种费用一定要打听清楚,并且在合同中注明清楚具体价格是什么。
举个例子:一个朋友刚开始干档口餐饮,他就问经理炒菜用什么燃料,多少钱?经理回答液化气,具体的他也不清楚,跟家里用的煤气罐一个价。于是,他就接纳了这个稀里糊涂的概念,也未多加思考去细分,他以为是6元一立方,干了一个月才知道20.8元一立方。燃料成本顿时翻三倍!
雷区三、你不得不知道的进货秘密!
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