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支付宝进军南非 中国移动支付加快拓展海外市场

2017-06-27 19:32:46   国际在线

国际在线消息(记者 徐艳清):27日,支付宝宣布将在南非推出支付宝以向中国游客提供服务。继今年肯尼亚航空官网买机票可用支付宝之后,现在南非观光巴士官网买票也可以使用。这可以看做中国移动支付加快拓展海外市场的一个缩影。

支付宝当日发布的消息显示,支付宝在非洲将与当地合作伙伴一起开展无现金服务。中国游客能够使用支付宝订购南非著名的观光巴士行程。该巴士服务穿梭于约翰内斯堡、开普敦的旅游景点,是游客重要的旅游出行交通。未来,当地包括百货、机场、餐饮等消费场景将陆续开通支付宝。支付宝母公司——蚂蚁金服国际公关杨昕韵介绍说,支付宝此举是希望将中国游客在国内的移动支付体验带入非洲。“支付宝的出境游业务,之前已经进入了亚洲、澳洲、欧洲以及美洲,我们其实在非洲这块的业务确实是刚刚开始,非洲因为野生动物、自然风光等等还是非常吸引中国游客。所以我们开始是肯尼亚航空的网站上订票能够用支付宝,现在我们在开普敦和约翰内斯堡这两个地方可以实现观光巴士的订票。我们其实主要的宗旨,还是希望能够把国内大家日常生活中非常习惯的‘无现金’这样的日常体验带到海外,不管在国内还是国外,都是一样的方便跟安全。”  

数据显示,2016年,中国移动支付交易总额达到38万亿元人民币。中国人民大学重阳金融研究院客座研究员董希淼表示,中国的移动支付有能力辐射海外市场。“中国的移动支付产业发展速度非常快,各方面指标都在全球保持领先的地位,我们的移动支付产业具有向全球输出能力的条件,我们的整个支付产品跟服务比较先进,非常的方便跟快捷,所以无论是支付宝、微信支付还是中国银联,都积极的拓展海外市场,向全球输出我们优质的移动支付的产品跟服务。”

支付宝27日发布的消息称,在欧美、日韩、东南亚、港澳台等国家和地区,支付宝已接入了12万多家海外线下商户门店,范围涵盖餐饮、超市、百货、便利店、免税店、主题乐园、机场等,支持18种外币结算。与支付宝类似,腾讯旗下的微信支付也在不断扩张海外市场。从2016年初开始,微信支付开始将触手伸至境外。目前,它已经在全球范围内的十余个国家和地区落地,其中包括了美国、日本、韩国、泰国、中国香港等广受中国游客欢迎的国家和地区。

目前,支付宝和微信支付等在海外的扩张主要还是服务中国游客。中国人民大学重阳金融研究院客座研究员董希淼分析称,这是第一步,中国移动支付的长远目标还应当是服务海外本土受众。“第一步,先把走出去的中国人、游客这部分服务好,无疑是比较直接的方式。因为这一部分游客对于移动支付产品已经非常熟悉,客户的教育成本、用户习惯的养成的成本比较低,而且这一部分中国人用移动支付非常习惯,这部分需求也比较迫切,到国外去,希望能用这种比较方便快捷的支付方式。下一步再把这部分服务好的同时也要更加的本地化,比如跟当地的运营商跟当地的金融机构合作,把国外的居民、企业服务好,这样才能够真正让中国移动支付走向全球。”

在服务海外本土受众方面,蚂蚁金服国际公关杨昕韵表示,支付宝也一直在努力。“如果再更进一步的,比如我们在像亚洲的印度、印尼、泰国等这些国家开展本地版本的支付宝这样的业务,服务到更多的当地人。我们一直在找合作伙伴,同时我们也是在不断地通过让大家在出境游这块了解支付宝,希望他们也会对这样的一个服务有需求并且意识到它的方便性。所以将来还是都有可能的。”

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