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【微观迪庆】云南迪庆州电子商务初尝试

2017-06-16 11:43:50   国际在线

国际在线消息(记者 尚禹):近年来中国电子商务的飞速发展不仅方便了普通百姓的日常生活,更促进了经济转型升级、生产技术更新换代。由于地域发展不平衡,西部地区的电子商务发展在全国来说一直处于靠后的位置。在海拔三千多米的云南省迪庆藏族自治州,过去几年来对于电子商务,也开展了一些探索和尝试。

云南香格里拉森吉尼达生物资源开发有限公司是香格里拉市唯一一家做生物产业的国有企业,主要经营香格里拉原产地食材的采集、粗加工和销售。他们以高于市场的价格从香格里拉11个乡镇的农户手中收购当地特有的动植物原材料,并进行粗加工,通过线上线下的销售模式销往全国各地。森吉尼达公司的副总经理安翁告诉我们,从公司成立之初,他们就把“互联网思维”摆在了重要的位置:“到目前我们的产品做到了香格里拉首家也是唯一一家有‘产品追溯体系’。我们的产品经过溯源以后,每个产品有一个身份证,贴上二维码,用手机扫一扫就可以看出来整个的生长环境、养殖周期、它的防疫检疫过程。每个产品都有身份证。所有产品严格把控它的质量。”

依托互联网第三方平台建立起来的“产品溯源系统”可以让消费者实时了解自己所购买产品的来龙去脉,也促使企业自身更加注重产品质量和安全。像森吉尼达这样以销售当地特有生物产品和艺术饰品为主的电子商务公司还有很多,乘着全国电子商务发展的东风,近几年,迪庆州的电子商务从无到有、从粗到精,各级政府和企业也都在“摸着石头过河”,走出了一条具有当地特色的电子商务发展之路。

截至目前,迪庆州从事电子商务的企业有80余家,在网上开设店铺的有400余家;物流、快递50余家。2016年,迪庆州以松茸、玛咖、牦牛肉、尼西鸡、蜂蜜为主的农特产品和主要以水泥为主的工业品网络销售总额达到1亿元以上。同时也带动了一些传统的生物科技企业和农特产品龙头企业参与到电子商务领域。迪庆藏族自治州商务局副局长史定雄对记者介绍说,当地发展电子商务还是有一些优势的:“我们州的农特产品与其他地方相比,我们这边比较特有的,然后也有品牌优势的,无污染的、野生的产品,他的销售更能吸引大家的关注。消费者更容易接受一些。这是产品方面。当然我们还有其他,比如旅游类的产品做的还是比较好的。”

虽然企业都相当重视产品质量,并都标榜“电子商务公司”,但目前还都是以实体店销售、吸引当地游客进店购买为主。史定雄介绍,虽然现在迪庆州的电子商务有一定发展,但总体规模较小,与全国还有较大的差距:“真正这几年(电子商务)稍微有一点起色,但是总体来讲还没有达到我们预期的目标。很多领导对电子商务还不太熟悉。很多领导就觉得电子商务很简单,把这些东西放到电脑上、放到手机上就会有人来买,对电子商务的认识非常肤浅,然后重视度不太够。没有觉得要花一点力气、花一点代价,培养自己的队伍,把自己的品牌打造好,同时怎么向外宣传、推介,这些方面的工作我觉得做得非常欠缺。”

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