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那些要排队数小时的网红店,其实排队都是黄牛,前门买后门还
早在年初,上海人民广场的喜茶与包师傅成为了网红店。来福仕广场一楼的喜茶店前,“之”字形的队伍在大厅里绕了一圈又一圈,然后从店门口排到了商场大门口再延伸到室外。想买一杯要排3小时4小时,到最长居然长达7个小时。
当事情在网上传开之后,也有人表示不理解:
“花半天的时间就是买一杯奶茶,有病啊”
“搞不懂一杯奶茶而已,上海人没见过奶茶吗?”
“不觉得有多好喝,这么多人排队基本都是托吧”
牛熊君在年初的时候曾经路过这里,看到排队的有不少中年大叔阿姨。还在奇怪一杯奶茶有这么大的吸引力?直到有媒体采访黄牛才知道,这些人流量,都是托!
一位组织者表示,鲍师傅聘请了不同团队的充场人员假排队至少一个月。在第一天的队伍中,就有70多人是托。
另一个“网红店”喜茶也是如此。第一天就聘请了300多个人假排队。假排队的人员构成还很有讲究,有学生、青年、白领、中年人,而且不能一起到,要分批到。
雇佣排队充场人员、制造虚假人气的做法,早已渗透到消费过程的每个角落。只要是排队超过50个人以上,必有黄牛在充场。相比于投放媒体广告,找黄牛充场收费低,场面大,是最经济有效的宣传方式,能够直达目标受众。
假排队能排出好的商品质量吗?在使用这些营销手段的同时,做好质量才是最重要的。
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